A new campaign for White Lady Funerals follows a young girl’s journey from childhood to grown woman, showing her supporting people throughout her life up until she joins the White Lady Funerals business.
The ‘She Knows’ campaign, created with Banjo, is the first new marketing campaign for White Lady Funerals in 12 years, and is supported by a 15-second spot, ‘Dave’s Day’ which mentions the company’s pre-paid funerals.
“We looked at the qualities it takes to become part of the White Lady Funerals’ team,” said Andrew Varasdi, partner at Banjo.
“They are an incredibly committed group of people who view what they do as a vocation, not a job. We wanted to show the compassion and support they bring to the process of farewelling a loved one.”
White Lady Funerals were the first to embrace an all-female service offering. The ‘She Knows’ campaign explores the modern move to funerals that celebrate a life, rather than simply mourning a death.
“It’s the women of White Lady Funerals themselves who make the difference for our customers and this campaign shows the unique qualities of care and compassion that make them different,” said InvoCare chief marketing officer Fergus Kelly.
“The campaign showcases the innate ability to comfort others that White Lady Funerals is renowned for.”
The campaign launches this week and will run at selected times over the next year.