Bailey Nelson Grows Online Conversion Via Virtual Try On Experience Powered By Plattar

One of M&C Saatchi’s top creative directors has left the business among a small slew of redundancies. The agency’s Sydney group creative director Sharon Edmonston (pictured above), who was promoted to her role in February 2023, has left. An M&C Saatchi spokesperson said: “As M&C Saatchi embraces the optimum creative structure for our clients’ needs […]

Universal Music Group (UMG) have secured the future of Taylor Swift-backed TikTok videos by signing a new multi-dimensional licensing agreement. the deal will deliver significant industry-leading benefits for UMG’s global family of artists, songwriters and labels and will return their music to TikTok’s billion-plus global community. The news comes after UMG failed to reach a deal with […]

HAVAS Red (formerly Red HAVAS), the global merged media micronetwork today released its inaugural The State of the Influencer in 2024: A Client’s Perspective whitepaper. To understand how influencer marketing is evolving, HAVAS Red surveyed clients across ten markets – Australia, Ireland, Germany, Italy, Japan, The Philippines, Singapore, UAE, the U.S., and the U.K. These […]

Two Sides has challenged over 2,650 organisations found to be communicating greenwashing messages to their customers. Over 1,180 organisations have, so far, removed misleading anti-paper statements. Economic pressures remain the driver for much of greenwashing, and many organisations that have relied on paper to communicate with their customers are increasingly transitioning their customers from traditional […]

Aruga has unveiled its new Brisbane headquarters, senior leadership team and a changed ownership structure. Lead Image: L-R – CFO Richelle Power, Co-Founder Donna Kramer, Group Account Director Natalie Ogbourne, Agency Director Tracy Llewelyn, Co-Founder Adam Brunes.  The Brisbane-based independent was founded in 2017 by PR wunderkinds Donna Kramer and Adam Brunes in partnership with […]

delicious. and American Express have come together for the fifth consecutive year for American Express delicious. Month Out 2024, returning May 1–31. The month-long event returns to Sydney, Adelaide, Melbourne and Brisbane, with dining offers, exclusive experiences and one-off events designed to encourage everyone to get out and enjoy the rich dining culture of their […]

Marketers across most categories are spending less on advertising this year than they did a year ago, which places Australia at odds with spend patterns in the US and Canada, according to Guideline SMI figures. Cinema and out of home are the only media channels that did not contract in March as ad spend continues […]

The Visual Media Association (VMA) concluded its eight-week P.o.P (Power of Print) webinar series this week with a talk from David Barron, executive manager of Stakeholder Relations, Manufacturing Industry Skills Alliance (MISA) on the work MISA does to support skills and training in our industry. The webinar highlighted industry’s needs for improving apprenticeship completion rates, […]

Getty Images yesterday held a Webinar to announce the release of its “Building Trust in the Age of AI” report. The study aims to empower marketers and communications professionals by providing data-driven insights into the integration of AI-generated content within marketing and communications strategies. Supported by the company’s cutting-edge visual and creative intelligence platform, VisualGPS, […]

Today the National Breast Cancer Foundation (NBCF) and VML announce their partnership in Australia. Together they will create a future-focussed, connected marketing and customer experience strategy that will propel the not-for-profit’s ability to raise funds and continue to invest in world-class research towards their vision of Zero Deaths from breast cancer. The team will develop […]

The Hit Network has announced Perry ‘Pez’ Lazaris will be taking over the Hit Network’s regional Afternoon shift from Monday, 6 May. Pez knows a thing or two about radio with a career spanning over 15 years, working in Townsville, Adelaide, Western Australia and most recently, Newcastle. Now, Pez will take over the national regional […]

Many know Garry Dawson as the prolific marketing manager behind the Hopeful Monsters team, but the story many don’t know is how a chance encounter at a local cafe just three years ago changed the trajectory of his entire life. Having worked as a teacher for six years at this point, Dawson was preparing a […]

New research from SafetyCulture has shed some light on the number of Aussies working outside without proper sun protection. The survey of more than 1,000 Aussie outdoor workers, which included the likes of tradies, landscapers, and road workers, revealed that almost all (93 per cent) are concerned about the long-term effects of working in the sun. […]

PubMatic has released a new study examining the influence of digital media on shopper behaviour at the top and bottom of the funnel. The research found that retail websites are approximately 50 per cent more effective at driving a response from shoppers than social media. Commissioned by Inside Retail and conducted by PubMatic, 500 Australian […]

Jim Penman, founder of the Jim’s Group, has officially launched Jim’s Life Coaching and intends to help millions of Australians live their best life. “Life coaching is a powerful and effective way to achieve success in business and personal life. It helps people to set their own goals, and then work out how to get there. It has […]

Budweiser has created a new way of advertising on Spotify to ensure that ads don’t ruin the vibe of your favourite playlists. UninterruptAds: a pioneering initiative, converts songs that mention the brand’s name into targeted ads within the platform in Brazil. When the Brazilian team identified that their name is present in more than 500 tracks […]

Effie Worldwide, has announced six new members to their Worldwide Board of Directors, alongside three new co-chairs of the Future Council; a powerful injection of fresh talent as the organization evolves across all its programs to expand its mission to champion marketing effectiveness. The Effie Board contributes to the non-profit’s mission to champion effectiveness through […]

After introducing “Flatties” a couple of weeks ago, Contact and Special have now enlisted the help of rule-stickler penguin Nigel to motivate all Kiwis to reduce their energy consumption during peak hours. Contact is investing heavily in creating more renewable energy sources to lead the way in decarbonising New Zealand, but to make an even […]

The global promotional tour for Universal’s Furiosa: A Mad Max Saga, the much-anticipated return to the iconic dystopian world Academy Award-winning mastermind George Miller created 45 years ago, kicked off in epic fashion in Sydney yesterday. Anya Taylor-Joy returned to Australia, joining Chris Hemsworth, George Miller and producer Doug Mitchell at a fiery media call […]

Integral Ad Science, a global media measurement and optimization platform, today announced a market integration with Roblox, a global immersive platform for connection and communication. Available for advertising campaigns on Roblox later this year, IAS’s Viewability and Invalid Traffic (IVT) Measurement products will provide advertisers increased transparency into the quality of their Immersive Ads within […]

B&T is still no closer to knowing who the new Stig is, except that she is a woman and a ridiculously fast.

The 1% club did not live up to its name when it comes to TV ratings last night.

Insights and research agency TRA announces slew of new hires. Still no news on the return of marble wash denim, however.

CX Lavender announces new strategy hire and channels 'acoustic folk act at local RSL' for the publicity pic.

This columnist is talking community standards. Sadly not those people who put dogs in trolleys in supermarkets.

Sure, there's a lot of moral considerations when buying a chook. Yet, not as baffling as buying eggs or canned tuna.

Two-thirds of Aussie blokes say masculinity's under attack. That said, sales of Solo lemon drink appear robust.

As this brand redesign again proves, nothing beats black on white. Well, white on black in this instance.

Icon Agency unveils new recruits. As press photo confirms office moustache competition now a lay-down misère.

Has Farmer Wants A Wife triggered an interest in dagging & hay balers? This grads program may resonate.

Levi's are the jeans for rockstars, models & the cool kids. Although that's not stopped dads from ruining their image.

Things set to get spicy at the next Outdoor Media Association dinner and dance as a rival gets poached.

It's ironic that all the dating apps market themselves as having no weirdos, freaks or mummy's boys like their rivals.

Airbnb is now letting people stay in "iconic" places that sadly doesn't include the house from Silence Of The Lambs.

Governments are finally waking up to the DV crisis. Here, B&T chats with Jasmin Bedir on the role media can play.

No one is at the coal face of Melbourne radio like Fifi Box. Here, she chats with B&T without coughing up a lung.