B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • Anthony Albanese
  • WPP
  • AI
  • NRL
  • Thinkerbell
  • EssenceMediaCom
  • State of Origin
  • Spotlight on Sponsors
  • imaa
  • Channel 10
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Azerion & Flashtalking Partner On Video & Gaming Formats In APAC
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Technology > Azerion & Flashtalking Partner On Video & Gaming Formats In APAC
Technology

Azerion & Flashtalking Partner On Video & Gaming Formats In APAC

Staff Writers
Published on: 11th July 2023 at 9:01 AM
Staff Writers
Share
2 Min Read
MOSCOW, RUSSIA - December 6, 2019: Girl playing PUBG FPS game on smartphone. Teenager into mobile gaming
SHARE

Azerion and Flashtalking by Mediaocean have announced a strategic partnership to bring high-impact video and gaming formats across Australia, Asia and Japan.

By leveraging Azerion’s exclusive ad formats and proprietary SSP in conjunction with Flashtalking’s diverse data inputs, advertisers can now deploy dynamic creative across high-impact, standard display, video and gaming environments through managed services and programmatic buys, at scale.

Through this partnership, advertisers gain the ability to ensure contextual relevance, location targeting, and data-driven messaging, thereby enhancing campaign performance.

Georgia Woodburne, MD JAPAC at Azerion explained: “We are thrilled to partner with Flashtalking by Mediaocean across the JAPAC region. By integrating Flashtalking’s technology into our existing offering, we can provide an additional avenue for activating dynamic targeting across our platform, enabling advertisers to deliver personalised messaging to their target audience in real-time.”

Azerion combines creativity and technology to deliver high-impact rich media, video, in-game solutions and full-funnel customised performance strategies for brands. Azerion’s portfolio includes a network of more than 300,000 premium publishers, gaming partners and developers.

It also houses a network of more than 20,000 owned and operated games with proprietary audience targeting tools and delivery technology to reach audiences at scale.

Flashtalking’s dynamic creative optimization capabilities, meanwhile, allow for real-time customisation of ad content based on user data, ensuring that creative messaging is tailored to the audience. Flashtalking also provides insights into campaign performance, audience behaviour and attribution,

Jay Smith, VP sales JAPAC at Flashtalking, added: “We are delighted to collaborate with Azerion and integrate our dynamic targeting capabilities into their platform, enabling adaptive strategies throughout the entire marketing funnel. This partnership allows us to leverage Azerion’s unique offerings, providing additional solutions for our clients.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Azerion, flashtalking
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

YouTube Launches OpenCall Creator Casting Call Service As Creators Are “Swarming” Cannes
17/06/2025
B&T’s Cannes Diary: Saturday & Sunday
17/06/2025
Les Timar Exits Clemenger Group After 27 Years
17/06/2025
TV Ratings (16/06/2025): Food-Themed Superhero’s Take Top Spot In Entertainment Programs
17/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?