AWARD School has kicked off its campaign for 2021 enrolments with a new theme: ‘Enter Raw, Exit Ready’.
The campaign is rolling out across multiple channels in the lead up to AWARD School 2021, run from March to July, and focuses on key upcoming events and activities during February, including the first-ever Indigenous Application Workshop, online and in-real-life Information Nights, and the all-important opening of 2021 applications.
AWARD School joint national head Jack Nunn, who created the campaign, said: “AWARD School takes your raw creativity and transforms it into industry-ready thinking.
“You don’t need prior qualifications or experience, you need raw ideas and determination. And in 12 weeks, you’ll be ready to take the next step into an agency creative department, ready to take your own business idea to the next level, or ready to find out where else a career in commercial creativity can take you.”
Fellow national school head, Mandie van der Merwe, added: “This year more than ever we’re highlighting the fact that AWARD School is for anyone looking to forge a career in any of the creative industries—so it’s not just limited to advertising.
“AWARD School doesn’t care how old applicants are, what they’ve studied, where they’ve worked, or where they live. Students are selected purely on one thing; the ideas in their application. Raw ideas and determination are the qualities needed to complete the course.”
This year will see a return to face-to-face learning across some elements of the course including tutorials and mentoring, complemented by online lectures.
In addition, for the first time a national AWARD School fully-online program will also be provided as an option for all successful applicants, regardless of where they live.
This follows AWARD School’s move in 2020 to an entirely virtual format, due to COVID-19, which was overwhelmingly regarded as a success, AWARD said.
The national online program will be of particular benefit to regional students, however, students in the major capital cities will also be able to apply for the online program if they have a personal preference for learning in a virtual environment. Further details can be found here.
In addition, AWARD School 2021 will also be open for the first time to online students from New Zealand and South East Asia as a result of strong demand.
AWARD School is also welcoming Facebook as its major sponsor in 2021 for the third consecutive year.
Steve Coll, director of creative shop ANZ, Facebook, said: “The next crop of graduates from AWARD School will likely be part of seismic and exciting shifts in our industry.
“Looking at where creativity will go over the next 5 to ten years and the possibilities new technologies like AR and VR will bring, this is one of the most incredible times to be embarking on a career in advertising.
“It also makes all the effort senior creatives put into AWARD feel all the more worthwhile. Facebook are proud to be the presenting partner again in 2021.”
Registrations for the Indigenous Application Workshop are now open here.
Full details and registrations for the 2021 AWARD School Info Night are available here.
