
Trend vs Trendy: How Strategists Know When to Jump On The Bandwagon
It's easy to tap into the latest craze, but how do you differentiate what’s merely trendy & what’s a true trend?
It's easy to tap into the latest craze, but how do you differentiate what’s merely trendy & what’s a true trend?
Consumers are already web diagnosing and OMD's Peita Pacey says this presents a major opportunity for healthcare brands.