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Reading: Australia’s C7EVEN Communications Launches Services In Japan With New Tokyo Office
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B&T > Advertising > Australia’s C7EVEN Communications Launches Services In Japan With New Tokyo Office
Advertising

Australia’s C7EVEN Communications Launches Services In Japan With New Tokyo Office

Staff Writers
Published on: 22nd April 2024 at 12:27 PM
Edited by Staff Writers
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Australian marketing and communications agency, C7EVEN Communications has officially launched its overseas offering, with a new office recently opened in Tokyo’s Toranomon Hills district in Japan.

Lead Image: Adam Arndell and Jonathan Mueller 

Specialising in regional, rural marketing and communications, with a strong existing client base in food, fibre and agriculture, C7EVEN’s new Japan office will offer tailored marketing solutions to Australian producers and processors who are looking to enhance their brand and products in the Japanese market.

C7EVEN Communications managing prtner, Adam Arndell who founded the agency with Sara Crowe almost 10-years ago, said as the nation’s second largest export market, many Australian businesses are now looking to sell their products and services to Japanese consumers.

“There are significant opportunities for Australian producers in the Japanese market, and we’re extremely proud to officially launch C7EVEN Japan and support local rural businesses to elevate their brands,” he said.

“We’re passionate about helping rural Australian businesses find success and we have an experienced team working on the ground in Japan to help them navigate what is a very complex, dynamic and unique market”.

C7EVEN Japan will provide services related to product offering and positioning, including packaging and labelling, channel marketing, pricing strategy, and on-the-ground advertising and marketing across all channels.

Led by International Director, Jonathan Mueller, the C7EVEN Japan team is experienced in cross-cultural marketing, and has in-depth knowledge of the local market and how to adapt creatively to the style and expectations of the Japanese market.

Mueller says several Australian businesses that have established themselves in Japan have already expressed keen interest in enhancing their brand position and product marketing. “Our aim is to empower Australian businesses to connect with Japanese consumers effectively,” he said.

“With our roots in agribusiness and rural marketing and communications, our office in Tokyo allows us to provide a bridge to each market and better deliver a competitive advantage to smart producers and processors looking to grow in the Japanese market.”

C7EVEN Japan is an integrated marketing and communication agency offering pricing strategy development, marketing solutions, media and PR, and digital and traditional advertising.

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Aimee Edwards
By Aimee Edwards
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Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

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