The Ovarian Cancer Research Foundation (OCRF) has launched their 2025 Frocktober creative campaign in partnership with Noisy Beast.
Frocktober is Australia’s most fashionable fundraiser, inspiring people from every corner of the community to frock up in the name of ovarian cancer research. From sequins at the office and tutus at the gym, to statement socks in the boardroom, Frocktober is about turning heads, sparking conversations, and raising vital funds for life-saving research for Australia’s most lethal gynaecological cancer.
This year’s campaign shines brighter than ever with some of Australia’s most loved personalities frocking up for the cause – including beloved music legends Vika and Linda Bull; celebrated broadcaster Myf Warhurst; disability advocate and ovarian cancer survivor Carly Findlay; and seven passionate OCRF community ambassadors.
This year, participants can choose their own frocking adventure, frocking up their way every day of the month, on weekends, going all out for a single day, or hosting Frocktober fundraising events and parties.
Chief executive officer, OCRF, Robin Penty said: “We must rewrite the narrative for this devastating disease. Frocktober gives Australians the chance to have fun with fashion while taking real action – raising funds for groundbreaking medical research with the potential to save lives.”
“It’s exciting to see the continued growth and success of this campaign, which started as a grassroots fundraiser in Geelong and has now raised more than $6 million over the years. This year, we also licensed the campaign to the Ovarian Cancer Foundation New Zealand, which launched their version of the campaign on 11 August. Frocktober is flourishing, which is great news for our cause.”
This year’s bold and colourful campaign was developed in partnership with creative agency Noisy Beast, who generously donated their time and expertise in honour of one of their own – colleague Bella, whose mum tragically passed away from ovarian cancer in 2022. Bella herself features in the campaign visuals, making Frocktober 2025 deeply personal for the agency.
“This campaign means a lot to us,” said David Brown, Group Managing Partner at Noisy Beast. “When Bella shared her story, we knew we had to pour our skills and creativity into helping the OCRF drive awareness and action. Frocktober is about celebrating life with colour, style and courage – and about uniting Australians in support of the research that will one day end this disease.”
The campaign rolls out nationwide this week across out-of-home channels via oOh!media and Revolution360, social media, followed later in the month by a radio partnership with Nova, as well as print and digital support from Frankie magazine. This, in addition to an ongoing PR campaign, will ensure Australians everywhere will see, hear, and feel the call to Frock Up for ovarian cancer research. All media partners have provided generous valueadd to support the campaign.
In addition, this year Darrell Lea will continue their support of the OCRF by becoming an official Friend of Frocktober sponsor as well as providing prizes and incentives for Frocktober participants.
This year alone, approximately 1,000 Australians will lose their lives to ovarian cancer. Chronically underfunded and consistently overlooked, the state of ovarian cancer in Australia highlights longstanding disparities and gender inequities in research and care that demand urgent action.
OCRF is Australia’s leading independent funder of ovarian cancer research, and fundraisers like Frocktober are essential for raising funds and awareness.
From 1 – 31 October 2025, the OCRF is aiming to raise over $1 million towards research that will accelerate early detection methods and improved treatments.
Registrations for this year’s Frocktober campaign are now open, with participants encouraged to sign up as soon as possible to make the most of the prizes and incentives on offer and maximise their fundraising
