The Australian Unveils New Look Website
The Australian has unveiled a new look website across mobile and desktop.
The redesign will provide The Australian’s digital subscribers an improved reader experience, with cleaner design and more intuitive navigation.
The Australian’s editor-in-chief Christopher Dore (pictured) said: “At The Australian we are committed to giving our subscribers the highest quality coverage of the news that is shaping our world.
“The website improvements have been designed to place our award-winning journalism at the centre of the experience, making it even easier for readers to stay informed on the latest news or immerse themselves in long reads.”
The Australian’s MD, Nicholas Gray said: “It is fitting the nation’s premium news brand provides subscribers with the very best digital experiences.
“I’m also very excited that the redesign makes The Australian‘s website an even more premium environment for brands – it is designed to be faster and, importantly, more engaging.”
The Australian‘s digital team, led by GM of digital, Stuart Fagg, have applied many of the same principles they applied to The Australian’s app redesign last year which resulted in audience growth of 45 per cent in the first year.
Stuart Fagg said: “We learned from our work redesigning The Australian‘s smartphone and tablet app that meeting consumer expectations means combining speed, simplicity and elegance.
“Helping our subscribers get to the content they want on the device they choose has been our mission with this project and it’s exciting to finally be able to unveil it.
“We’ve engaged in extensive consultation with our editors, newsroom and our subscribers, and their feedback has significantly shaped the new site.”
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