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B&T > Marketing > Australian Open Extends Partnership With Barilla
Marketing

Australian Open Extends Partnership With Barilla

Staff Writers
Published on: 8th January 2019 at 10:58 AM
Staff Writers
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Italian pasta brand Barilla will return to Australian Open in 2019 after a successful debut at the tennis tournament last year.

Barilla is the official pasta partner of the Australian Open, with 20-time grand slam champion Roger Federer also returning as Barilla’s official ‘Masters of Pasta’ ambassador.

As an official partner of the tournament, the Barilla brand will feature in signage across all match courts.

Furthermore, Barilla’s Masters of Pasta custom-built restaurant will be situated at a new location this year, within the vineyard precinct of Grand Slam Oval.

Barilla's 'Masters of Pasta' restaurant at the 2018 Australian Open [2]

Australian Open tournament director Craig Tiley said: “We are delighted to extend our partnership with Barilla for Australian Open 2019.

“Barilla has a proud and rich history, with a passion for quality and innovation – traits we share at the Australian Open.

“We look forward to welcoming the Barilla team and their delicious Italian food back to the Australian Open as part of our ever-expanding food offerings.”

Barilla Australia managing director Terry Ryan said: “We’re excited to be returning to the Australian Open in 2019 to celebrate our continuing partnership with tennis champion Roger Federer.

“We look forward to bringing our authentic Italian restaurant experience to Grand Slam Oval, where executive chef Andrea Tranchero has prepared an outstanding menu of delicious pasta dishes for tennis fans to enjoy.”

Qualifying matches for the Australian Open kicked off this morning, with the main draw getting underway on Monday.

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TAGGED: Australian Open, Barilla, Roger Federer, Tennis
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