Australian Food Waste Innovation ‘Saveful’ Launches On The World Stage

Australian Food Waste Innovation ‘Saveful’ Launches On The World Stage
B&T Magazine
Edited by B&T Magazine



As countries across the globe try to tackle the food waste crisis, a new Australian-owned and made innovation has launched on the world stage.

Developed by social enterprise Thankful, ‘Saveful’ empowers people to take practical and  positive action to create a more sustainable and equitable food system.

The World Food Program is already using  it ahead of Saveful’s fully-functioning launch in early 2022, which will see it included  in its StopTheWaste  global campaign across more than 16 countries from today.

The Saveful ‘lite’ calculator will be embedded into the campaign to raise awareness of the global scale and impact of food waste and help people calculate the impact their actions can have.

Set to be a game changer, Saveful empowers people to save time, save money, save food and save the planet – through the delivery of smart calculators, innovative tools, personalised content and experiences that make a tangible difference. It can also be integrated with supermarket e-commerce platforms on a global scale.

From grower to consumer, Saveful engages, educates and equips people with practical solutions to reduce food waste and save money, while also reducing pressure on land, water and biodiversity.

The platform also delivers users with unique insights so they can see, measure and track the impact they are having at home and around the world. This ultimately enables consumers to create more sustainability by shopping smartly, cooking creatively and saving time to improve food security and address climate change.

The Saveful launch and the StopTheWaste campaign coincides with the International Day of Awareness of Food Loss and Waste on September 29th where heads of the Food and Agriculture Organisation of the United Nations (FAO) and United Nations Environment Programme (UNEP) will share perspectives on the issues and actions required from private and public sectors to stem the problem.

Governments across the globe are tackling the issue of food waste, which is estimated to be costing the Australian economy $36.6 billion with $19.3 billion of this coming from households – costing on average each household between $2,000-$2,500 per year.

While the amount of land used to grow wasted food is in excess of 25 million hectares or a landmass larger than the state of Victoria.*

Saveful is the brainchild of Thankful CEO and co-founder, Kim McDonnell who says the technology platform is part of Thankful’s mission to reduce waste and help save the planet with tangible solutions.

“We are absolutely thrilled to have the Saveful ‘lite’ calculator launching on the global stage and included in the StopTheWaste campaign,” said McDonnell.

“It’s just a taste of what is to come when the fully functioning tool launches in Australia in early 2022. Saveful is not a ‘relief’ or charity organisation. It is a long-term sustainable solution that is globally scalable.’

“We are in discussions with a range of partners, including supermarkets, FMCGs, food producers, as well as, industry groups and Governments, who can see why 70,000 consumers have already been attracted to our offering and who want to join us in making a real difference through the delivery of innovative solutions that are practical and meaningful, like Saveful,” she continued.

“Because we all know that small changes will make a big difference, but sometimes we don’t know where to start in making them or what impact we’re having. Saveful will deliver consumers with a tailored and personalised solution to suit individual needs, tastes and budgets – guiding them intuitively along the way and giving them the ability to track their own progress.”

“By shopping carefully and smartly, cooking creatively, and reducing uneaten food in our rubbish bins, we can all help reduce the estimated 8-10 per cent of global greenhouse gas emissions associated with food not eaten at home.”

“Delivering a practical, visual and measurable way for consumers, business, producers, industry and Government to make a very real and tangible difference. And enabling people to not only save for themselves in everyday life at home, and the ability to measure their carbon and water footprints to actually also see how their habits are improving food security and addressing climate change across the globe,” said McDonnell.

“We’re calling on everyone to get involved and  join us in making a positive difference. Together, we can achieve and save so much more.”

To register for Saveful and say goodbye to waste visit: www.saveful.com

Thankful is a world leading multi-product and multi-cause social impact brand. The social enterprise brings together industries, brands, influencers and consumers in a united effort to raise awareness and funds to address systemic global challenges and help communities in need.

*National Food Waste Strategy Feasibility Study – 30 August 2021, Page 18




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