Australian Celebrities And Influencers With The Most Gained And Lost Followers In 2021

It’s been an interesting year for Australian celebrities and influences, but new data from HypeAuditor reveals cricketer David Warner gained the most Instagram fans this year while Stranger Things actor Dacre Montgomery lost over half a million followers.
New data released from HypeAuditor, the AI analytics platform for brands seeking fair, transparent and effective influencer marketing, has captured gains and losses in follower numbers across Instagram, TikTok and YouTube.
Cricket star David Warner hit it for six with his Instagram following, gaining a whopping 2,597,893 followers this year.
David Warner (Pictured Above)
This is scores ahead of the next influencer, Formula One racing champion Daniel Ricciardo, who gained just under 2 million followers.
Other appearances in the Top 10 of gained followers on Instagram include actor Phoebe Tonkin, fitness influencer Tammy Hembrow and T20 Adelaide Strikers’ bowler Rashid Khan.
On the other end of the scale, Australian actor Dacre Montgomery, best known for his role as Billy Hargrove in Netflix’s Stranger Things, lost 554,763 followers, followed by Jefo, the Australian artist known for his K-pop dancing and singing, who lost 408,000 followers this year.
Dacre Montgomery (Pictured Above)
On TikTok, ShortestBlockbusters was the fastest-growing account of the year, gaining almost 10 million new followers.
Over on YouTube, Cricket Australia gained some 1.5 million followers, more than any other brand or individual.
“It’s certainly been a big year for cricket in Australia, with many individual players, teams, and playing bodies popping up in the most gained followers categories across Instagram and YouTube,” says Alexander Frolov, CEO and co-founder of HypeAuditor.
“Whether a coincidence or a concerted digital marketing effort is behind it, Australian cricketers were dominant across the influencer space this year.”
“A series of much-talked-about scandals and triumphs, combined with the highly anticipated summer of cricket ahead, has cemented the success of the sport in the social media space.”
Please login with linkedin to comment
Alexander Frolov Darce Montgomery David Warner HypeAuditor Instagram TikTok YoutTubeLatest News

Stratosphere And AJF Team Up For NED Australian Whisky Campaign
Stratosphere and AJF have collaborated with Top Shelf International’s NED Australian Whisky brand for a campaign featuring a combination of TV sponsorship and out of home placement. The campaign features a range of 15 second TV commercials live in key AFL and NRL games on Thursday and Friday nights across regional markets. The sponsorships will […]

Kyle Sandilands’ Newborn Makes Radio Debut, Less Than 24 Hours After Being Born
Think Kyle is a domineering, self-aggrandising bully? Let your paternal instincts wash over with these cute baby pics.

Coca-Cola Set To Release ‘Dreamworld’, A Flavour That Tastes Like Your Subconscious
Coke unveils new beverage that tastes like your subconscious. Alas, sadly not returning cocaine to the original recipe.

Sunrise Team Caught Playing A Game While Kochie Delivers Financial Report
Sunrise presenters break golden rule - when Kochie's delivering the All Ords, it's backs straight & ears peeled.

Tiger Beer Celebrates Kick-Off For Football Season With New Campaign, The Golden Son
To celebrate the start of this year’s football season, which kicked off last weekend, Tiger Beer has unveiled its latest global campaign – ‘The Golden Son’ – starring official Tiger brand ambassador Son Heung-Min. ‘The Golden Son’ celebrates Son’s most recent triumph: in May, he became the first Asian player to win the Premier League’s […]

Jägermeister And Connecting Plots Launch ‘Win A Home Bar’ Promo
Nothing can have you waking up with a sweaty stranger in your bed quite like a night on the Jägermeister.

“Lets Go Girls!” Last Chance To Secure Your Women In Media Tickets!
In exciting news, Women In Media tickets still available! More excitingly, B&T staff choir banned from performing.

Kurt Burnette Claims The Comm Games Will Land Seven 2022’s Ratings Gold
Some ratings bragging emanating out of Seven this morning. B&T expecting Nine's riposte in the next 30 to 45 minutes.

Queensland Legend Mal Meninga Joins SENQ Breakfast Lineup
Some big radio news coming out of Brisbane today. Although if you're under 40 ask an older colleague who Mal Meninga is.

-lution Nabs Betfair’s Nick Thomas As Partner & Chief Strategy Officer
-lution is either a clever name for an agency or an irritating one. We'll let you decide where B&T's allegiances lie.

Enero Group Posts Impressive End Of Years, As Revenues Soar 20%
Pyrmont's Harlequin Inn has a run on schnitzels today as Enero staff celebrate impressive numbers with boozy knees up.

Dentsu Alumni Returns Home With Code Like A Girl Partnership
Hats off to this top initiative to get more women coding. Let's just hope they don't adopt the hygiene practices too.

Thursday TV Wrap: 10’s Doghouse Wins Entertainment, But Nine’s Bark Is Bigger
10's Dog House proves we're a nation of pooch lovers. Admittedly the dog haters were watching the league over on Nine.

Peter Overton Stops News Bulletin To Deliver Poignant Message In Light Of Paul Green’s Death
Love or hate Pete, you have to agree on this terrible plight in this country that just doesn't get spoken about enough.

The One Centre Launches Real Estate Agency Pello
The One Centre, an ideas and innovation agency, has been engaged by real estate entrepreneur Stefon Bertram and a team of leading agents to create and launch Pello – Sydney s newest real estate agency. The One Centre is responsible for the formation of the brand and the creation of the full Pello brand experience. […]

A Letter To All The Women I’ve Learnt From: Larissa Parry, Quantcast
Larissa Parry talks the women that have impacted her life. And, yes, we know about the "mum" part, they're a given.

Free TV Welcomes Legislation From New Comms Minister
Good to see the Communication Minister getting straight down to work & not arsing about in Parliament's bar.

Hendrick’s Gin Set To Launch A Journey Most Unusual Via Red Havas
This certainly looks a fun campaign given gin's predilection to make its drinkers call an ex in tears at 4am.

Fiverr And Selina Join Forces To Help Young Workers Always On The Move
Online marketplace for freelance work, Fiverr International Ltd. (NYSE: FVRR), today announced a new partnership with Selina, one of the world’s largest experiential hospitality brands built to address the needs of millennial and Gen Z travellers. The purpose of the partnership is to provide Anywhere Workers (i.e. people who work remotely while travelling from at […]

New Data Shows Aussie Actually Drinking More In ‘Dry July’ Than June
Do you believe in the power of an expensive government public health ad campaign? Think again with this worrying data.

“F@ck Off & Die!” McDonald’s In Damage Control After Customer Questions Gluten-Free Menu Options
It appears when not constantly forgetting to put food in the drive thru order, Macca's has taken to vile personal abuse.

Indie Agency Milk+Honey Unveils First Work For Stacks Law Firm
Milk+Honey unveils first work for Stacks Law Firm. Politely telling friends at BBQs they can get them free legal advice.

Broadsheet And Glen Grant Whisky Join Forces For Melbourne Photography Exhibit
Broadsheet Media has partnered with Campari Group’s The Glen Grant Single Malt Whisky to bring a photography exhibition, Unhurried By Nature, to Melbournians this week. Unhurried by Nature is a collaboration between Broadsheet and The Glen Grant Single Malt Whisky, where four Australian photographers will present images that document nature in their unique styles. The […]

Shopper Impact Launches Bringing Synchronised Campaigns To OOH
Australian out-of-home business Shopper has launched Shopper Impact to deliver synchronised campaign creative across multiple screens in prominent shopping centre locations. Advertisers can now capitalise on side-by-side screens at shopping centre entry points and near escalators, where distraction from other signage and product offerings is at a minimum. With Shopper Impact, campaign creative can be […]

Crybaby’s Sophie Belluomo Promoted To General Manager
Explaining to strangers what you do for a living made even more fraught and difficult for Crybaby employees.

“What A Come Back!” Dior Sticks With Depp, Renewing Seven-Figure Sauvage Contract Despite DV Allegations
Fragrance house renews Johnny Depp's contract. Presumably they've not seen Pirates Of The Caribbean three through six.

Kate & Co. PR Welcomes New Staff, Promotions And Client Wins
As this proves, it's an exciting time to be in PR. That said, B&T hasn't received glitter-filled balloons for a while.

Glow Report: Aussie Consumers Choosing Groceries Based On Environmental Standards
Report finds consumers concerned about grocery environmental standards. No one concerned about contents of meat pies.

Thinkerbell Nabs Flybuys’ Media Away From OMD
Thinkerbell nabs big win. However, B&T can't see Adam Ferrier rejoicing in Hawaiian shirt, boardies & double-pluggers.

Schapelle Corby Could Be 10’s Next Bachelorette
First date ideas for Schapelle could include boogie boarding, horticultural classes or porridge making.

Nine’s Matt Granger On Why Tennis Is The Perfect Platform For Brands To Have Fun
B&T's chatting with Nine's Matt Granger on all things tennis. But not before going down 6-4, 6-2, 6-0.

Wednesday TV Wrap: Nine’s After The Verdict Debuts & The Jury’s Still Out On If It’ll Be A Hit
The networks wheeling out the big guns for TV audiences. We're guessing that's why no one's seen Rove for a while.

Modern payment technologies helping the retail industry unlock revenue
In this opinion piece, Hayley Fisher (pictured), AUNZ country manager, Adyen describes some of the key ways the retail sector is driving sales despite global financial issues, including new payment technologies and methods. The rising cost of living might have Australians carefully tracking their spending and rethinking their lifestyle habits, but it’s yet to rear […]

Meta’s New AI Chatbot BlenderBot 3 Took One Week To Turn Racist
Sadly our robotic future is looking a lot less Jetsons and a lot more Robocop judging by this latest AR news.

whiteGREY Helps Brands Reach Sustainability Goals With whiteGREY Positive
Still putting your beer cans & wine bottles in the non-recyclables bin? whiteGREY may have the answer and more.

“It’s Time!” Kyle Sandilands Leaves Radio Show & Rushes To Hospital To Welcome Son
News.com.au journos finally have something new to write about with Kyle Sandilands welcoming a baby boy this morning.