Australian Celebrities And Influencers With The Most Gained And Lost Followers In 2021

Australian Celebrities And Influencers With The Most Gained And Lost Followers In 2021
SHARE
THIS



It’s been an interesting year for Australian celebrities and influences, but new data from HypeAuditor reveals cricketer David Warner gained the most Instagram fans this year while Stranger Things actor Dacre Montgomery lost over half a million followers.

New data released from HypeAuditor, the AI analytics platform for brands seeking fair, transparent and effective influencer marketing, has captured gains and losses in follower numbers across Instagram, TikTok and YouTube.

Cricket star David Warner hit it for six with his Instagram following, gaining a whopping 2,597,893 followers this year.

David Warner (Pictured Above)

This is scores ahead of the next influencer, Formula One racing champion Daniel Ricciardo, who gained just under 2 million followers.

Other appearances in the Top 10 of gained followers on Instagram include actor Phoebe Tonkin, fitness influencer Tammy Hembrow and T20 Adelaide Strikers’ bowler Rashid Khan.

On the other end of the scale, Australian actor Dacre Montgomery, best known for his role as Billy Hargrove in Netflix’s Stranger Things, lost 554,763 followers, followed by Jefo, the Australian artist known for his K-pop dancing and singing, who lost 408,000 followers this year.

Dacre Montgomery (Pictured Above)

On TikTok, ShortestBlockbusters was the fastest-growing account of the year, gaining almost 10 million new followers.

Over on YouTube, Cricket Australia gained some 1.5 million followers, more than any other brand or individual.

“It’s certainly been a big year for cricket in Australia, with many individual players, teams, and playing bodies popping up in the most gained followers categories across Instagram and YouTube,” says Alexander Frolov, CEO and co-founder of HypeAuditor.

“Whether a coincidence or a concerted digital marketing effort is behind it, Australian cricketers were dominant across the influencer space this year.”

“A series of much-talked-about scandals and triumphs, combined with the highly anticipated summer of cricket ahead, has cemented the success of the sport in the social media space.”

Please login with linkedin to comment

Alexander Frolov Darce Montgomery David Warner HypeAuditor Instagram TikTok YoutTube

Latest News

Stratosphere And AJF Team Up For NED Australian Whisky Campaign
  • Campaigns

Stratosphere And AJF Team Up For NED Australian Whisky Campaign

Stratosphere and AJF have collaborated with Top Shelf International’s NED Australian Whisky brand for a campaign featuring a combination of TV sponsorship and out of home placement. The campaign features a range of 15 second TV commercials live in key AFL and NRL games on Thursday and Friday nights across regional markets. The sponsorships will […]

Tiger Beer Celebrates Kick-Off For Football Season With New Campaign, The Golden Son
  • Campaigns

Tiger Beer Celebrates Kick-Off For Football Season With New Campaign, The Golden Son

To celebrate the start of this year’s football season, which kicked off last weekend, Tiger Beer has unveiled its latest global campaign – ‘The Golden Son’ – starring official Tiger brand ambassador Son Heung-Min. ‘The Golden Son’ celebrates Son’s most recent triumph: in May, he became the first Asian player to win the Premier League’s […]

The One Centre Launches Real Estate Agency Pello
  • Marketing

The One Centre Launches Real Estate Agency Pello

The One Centre, an ideas and innovation agency, has been engaged by real estate entrepreneur Stefon Bertram and a team of leading agents to create and launch Pello – Sydney s newest real estate agency. The One Centre is responsible for the formation of the brand and the creation of the full Pello brand experience. […]

Fiverr And Selina Join Forces To Help Young Workers Always On The Move
  • Marketing
  • Technology

Fiverr And Selina Join Forces To Help Young Workers Always On The Move

Online marketplace for freelance work, Fiverr International Ltd. (NYSE: FVRR), today announced a new partnership with Selina, one of the world’s largest experiential hospitality brands built to address the needs of millennial and Gen Z travellers. The purpose of the partnership is to provide Anywhere Workers (i.e. people who work remotely while travelling from at […]

Broadsheet And Glen Grant Whisky Join Forces For Melbourne Photography Exhibit
  • Campaigns
  • Media

Broadsheet And Glen Grant Whisky Join Forces For Melbourne Photography Exhibit

Broadsheet Media has partnered with Campari Group’s The Glen Grant Single Malt Whisky to bring a photography exhibition, Unhurried By Nature, to Melbournians this week. Unhurried by Nature is a collaboration between Broadsheet and The Glen Grant Single Malt Whisky, where four Australian photographers will present images that document nature in their unique styles. The […]

Shopper Impact Launches Bringing Synchronised Campaigns To OOH
  • Advertising

Shopper Impact Launches Bringing Synchronised Campaigns To OOH

Australian out-of-home business Shopper has launched Shopper Impact to deliver synchronised campaign creative across multiple screens in prominent shopping centre locations. Advertisers can now capitalise on side-by-side screens at shopping centre entry points and near escalators, where distraction from other signage and product offerings is at a minimum. With Shopper Impact, campaign creative can be […]

Modern payment technologies helping the retail industry unlock revenue
  • Opinion
  • Technology

Modern payment technologies helping the retail industry unlock revenue

In this opinion piece, Hayley Fisher (pictured), AUNZ country manager, Adyen describes some of the key ways the retail sector is driving sales despite global financial issues, including new payment technologies and methods. The rising cost of living might have Australians carefully tracking their spending and rethinking their lifestyle habits, but it’s yet to rear […]

Opinion

by B&T Magazine

B&T Magazine