Australia Snags 13 INMA Global Media Awards

Australia Snags 13 INMA Global Media Awards
SHARE
THIS



Australia’s news media publishers have won an impressive 13 INMA (International News Media Association) Global Media Awards, second only to the US in the awards tally.

The awards, announced last night at the Victoria & Albert Museum in London, saw News Corp Australia win 10 awards, Fairfax Media win one award and APN win two. In addition, Fairfax Media New Zealand won Best in Asia Pacific for its “News rewired – writing our next chapter” campaign.

The 2016 INMA Global Media Awards competition received 699 entries from 264 news brands across 40 countries. Australian and New Zealand publishers converted 100 per cent of their finalist nominations into trophies. NewsMediaWorks’ member Singapore Press Holdings also won two awards.

“Australian news media publishers have proven by winning these prestigious INMA Awards that they are among the best world in terms of innovative print and digital solutions that engage our audiences, deliver results for advertisers and grow revenue,” NewsMediaWorks marketing director Charlie Murdoch said.

The Australian INMA Award winners were:

  • Best Brand Awareness Campaign: First Place (Group 1: Regional/Local Brands):

The Advertiser, The Courier-Mail, The Daily Telegraph, and Herald Sun, Australia, “News Corp Australia Project Icon”

  • Best Use of an Event to Build a News Brand: Third Place (Group 1: Regional/Local Brands):

Herald Sun, South Bank, Australia, “Herald Sun 25th Anniversary”

  • Best New Print Product: Second Place (Group 1: Regional/Local Brands):

The Advertiser, Adelaide, Australia, “The Advertiser Real Estate Magazine”

  • Best Use of Video: Third Place (Group 1: Regional/Local Brands):

The Advertiser, The Courier-Mail, The Daily Telegraph, and Herald Sun, Australia, “News Corp Australia Project Icon”

  • Best Use of Social Media: Second Place (Group 1: Regional/Local Brands):

NewsLocal, Surry Hills, Australia, “#SnapSydney”

  • Best New Paid Content or Subscription Initiative: Third Place (Group 1: Regional/Local Brands):

The Advertiser, The Courier-Mail, The Daily Telegraph, and Herald Sun, Australia, “News Corp Australia Tablet Value Bundle”

  • Best Marketing Solution for an Advertising Client:
    • Group 1: Regional/Local Brands – Third Place:

The Daily Mercury, Brisbane, Australia, “Brand Extra – Flight Centre Travel Extra”

  • Group 2: Global/National Brands:

First Place: The Australian, Surry Hills, Australia, “GE”

Second Place: News.com.au, Brisbane, Australia, “Storyful Endeavours Prove Tasty”

  • Best Execution of Print Advertising: Third Place (Group 1: Regional/Local Brands):

The Daily Telegraph, Surry Hills, Australia, “It’s a Wrap”

  • Best Execution of Native Advertising:
    • Group 1: Regional/Local Brands) – Third Place:

The Daily Mercury, Brisbane, Australia, “Brand Extra – Flight Centre Travel Extra”

  • Group 2: Global/National Brands) – Second Place:

Fairfax Media, Pyrmont, Australia, “South Australia Tourism Commission”

  • Best Use of Consumer Research: Second Place (Group 1: Regional/Local Brands)

The Daily Telegraph and Herald Sun, Surry Hills, Australia, “There´s No Place Like Home”

The annual INMA Global Media Awards reveal best practices to energise brands, create new products, engage audiences, grow advertising revenue, develop customer insights, and instill innovation at media companies.

NewsMediaWorks CEO Mark Hollands judged various categories, though none in which member titles were finalists.

A full list of 2016 INMA Global Media Award winners can be viewed here.

Please login with linkedin to comment

Gareth Cooper global media awards INMA International News Media Association

Latest News

Medallia Appoints Heather Paterson As ANZ Country Manager
  • Advertising

Medallia Appoints Heather Paterson As ANZ Country Manager

Medallia has appointed Heather Paterson as its new ANZ country manager to drive further growth across Australia and New Zealand. With a strong sales performance and leadership background, Paterson joins Medallia as ANZ country manager following more than seven years with leading SaaS financial technology provider, Intralinks, where she was most recently director for Asia […]

Spikes Asia Brings Spikes Awards Forward To February 2021
  • Media

Spikes Asia Brings Spikes Awards Forward To February 2021

Spikes Asia today announces that the 2021 awards will take place in February, bringing them forward to the first quarter of the year. Judging for the Spikes Asia Awards, the region’s most prestigious creative branded communications accolade, as well as the Tangrams Awards and Young Spikes competitions will all take place in February 2021. In […]

Finalists In Round One Of 2020 Australian Effie Awards Announced
  • Advertising

Finalists In Round One Of 2020 Australian Effie Awards Announced

Following a rigorous round of online judging by 133 industry experts, The Communications Council today announced that 88 finalists from 24 agencies on behalf of 36 clients have made it into Round Two of the Australian Effie Awards. Finalists will now compete for Effies, Australia’s only awards based on proven advertising effectiveness – across 26 […]

IAS And Channel Factory ‘Channel Science’
  • Technology

IAS And Channel Factory ‘Channel Science’

Integral Ad Science (IAS) today announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimized.  More than ever before, advertisers are searching for ways to streamline their media buying and improve […]

by B&T Magazine

B&T Magazine
WPP AUNZ Launches Secrets & Lies Podcast Series
  • Advertising

WPP AUNZ Launches Secrets & Lies Podcast Series

WPP AUNZ has launched its inaugural podcast series, led by WPP AUNZ Chief Strategy Officer, Rose Herceg (pictured).  The podcast series will focus on the company’s recent thought leadership study: Secrets & Lies Chapter 4, Humanity & the Machine. Aired over the next few weeks, each discussion will take a deep dive into exploring the role […]

Playing
  • Technology

Google Presses Play On Programmatic Audio

If CV-19's given us anything, it's more podcasts than you could listen to in 1000 lifetimes. Monetise yours with this.

by B&T Magazine

B&T Magazine
Melbourne, Australia - July 26, 2018: Homeless man sits in front of Westpac bank in Melbourne Australia
  • Technology

Westpac Group Partners With Verizon Media DSP For Omnichannel Solution

Westpac Group today announced it has partnered with Verizon Media’s Omnichannel DSP across its entire brand portfolio including Westpac Bank, St George Bank, Bank of Melbourne and Bank of South Australia. The new partnership gives Westpac Group access to Verizon Media’s end-to-end strategic marketing and planning capabilities including: first-party data based audience insights; full-service omnichannel […]

Adobe Analytics Adds Mobile App
  • Technology

Adobe Analytics Adds Mobile App

If there's anything to be said about the Adobe company, it doesn't sit on it laurels. Discover its latest gizmo here.

Nova Cuts 70 Employees Amid Pandemic
  • Media

Nova Cuts 70 Employees Amid Pandemic

All B&T will say here is, whoever decided having Szechuan bat for dinner was a good idea has a LOT to answer for.

by B&T Magazine

B&T Magazine
Major Stars Including Kerri-Anne Kennerley & Tim Bailey To Go As 10 Announces Major Restructure
  • Media

Major Stars Including Kerri-Anne Kennerley & Tim Bailey To Go As 10 Announces Major Restructure

Network 10 is set to undergo a massive restructure, leaving a number of high-profile journalists out of a job, including Kerri-Anne Kennerley, Natarsha Belling and Tim Bailey, B&T understands. As first reported on The Sydney Morning Herald, the restructure was announced to staff on Tuesday. As part of the restructuring, the presentation of the weekday […]

by B&T Magazine

B&T Magazine
How To Get Out Of A Cashflow Crisis
  • Opinion

How To Get Out Of A Cashflow Crisis

Here's top tips on getting out of a cashflow crisis that don't include robbing the kids' moneyboxes or a 7-Eleven store.