Australia For UNHCR Teams Up With TikTok Star And BMF For Haunting Sea Shanty Campaign

Australia For UNHCR Teams Up With TikTok Star And BMF For Haunting Sea Shanty Campaign
B&T Magazine
By B&T Magazine
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TikTok star Nathan Evans and BMF have launched ‘The Reluctant Shanty’ on World Refugee Day for Australia for UNHCR (UN Refugee Agency) to raise awareness and tell the story of the reluctant sailor, refugee survivors.

Created in partnership with creative agency BMF and production company FINCH, the ‘Reluctant Shanty’ aims to honour the courage and resilience of refugees in Australia and across the world.

Evans – the modern, global face of sea shanty music – will help launch The Reluctant Shanty song, which was created and inspired by interviews with five refugees.

Featuring three of the Australian refuges, the campaign launches across TikTok, PR, and Instagram and leverages the sea shanty phenomenon to raise awareness of refugees and funds for UNHCR, through Australia for UNHCR.

Doug Hamilton, creative director at BMF, said: “Sea shanties are a 400-year-old genre of music developed by sailors to tell stories of adventure at sea. But today, not all sailors want to go to sea. The Reluctant Shanty is the first shanty based on the experiences of refugees, who’ve embarked on dangerous journeys by sea, in search of safety and survived to tell their story.”

Kyra Bartley, director at FINCH, said: “”The most important part of this project for me was making sure that the humanity of our three heroes shone through. The elevated visual approach gave us the symbolism and cinematic scope we needed, whilst still maintaining a raw intimacy that cuts right through to your heart.”

Credits

Creative Agency: BMF

Chief Creative Officer: Alex Derwin

Creative Director: Douglas Hamilton

Art Director: Jack Robertson

Copywriter: Robert Boddington

Head of Art & Design: Lincoln Grice

Designer: Alex Kidd & Yoon Park

Chief Strategy Officer: Christina Aventi

Chief Executive Officer: Stephen McArdle

Account Director: Rebekah O’Grady

Head of TV: Jenny Lee-Archer

Agency Producer: Jessica Vella

Production Company: FINCH

Director: Kyra Bartley

Managing Director: Corey Esse

Executive Producer: Loren Bradley

Producer: Nick Simkins & Bryce Lintern

Post Production: Atticus

Editor: Delaney Murphy

Post Producer: Kani Saib

Sound Production: Rumble

Lyricist: Robert Boddington

DOP: James Brown

Photographer: David Collins

Integrated Producer: Simone Plaza

Digital Producer: Samuel Elliott

Web Development Partner: 2DM

Creative Services Director: Clare Yardley

Client: Australia for UNHCR

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