Despite calls for more ethnic diversity in advertising, it appears there’s plenty of people out there who simply aren’t ready for more ethnic diversity in advertising.
Following on from last week’s rage after budget retailer Target featured a hijab-wearing mum in its ‘back to school’ catalogue comes an OOH campaign in Melbourne promoting upcoming Australia Day festivities that also features two young Muslim girls wearing hijabs. The two smiling models also feature alongside the Australian flag.
The campaign used a large QMS static billboard alongside the Link Freeway in Melbourne’s south-east.
And, as you’d expect, the far-right nutters are none too happy about multicultural Australia being used to promote Australia Day and have vented their anger on social media sites.
Although the comments were largely negative and suggested the imagery on the billboard was not how they’d want Australia Day represented, not all comments were inflammatory. “I don’t get why people seem to think that one race or any race owns any land more so than the other. Those views are so close minded. We share this earth together, even if you don’t like it. Ha, ha!” penned one. While another added: “One thing is Australia is (sic) multicultural country and everyone who live here must be proud Australia. So stop that nonsense.”
Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]