Despite calls for more ethnic diversity in advertising, it appears there’s plenty of people out there who simply aren’t ready for more ethnic diversity in advertising.
Following on from last week’s rage after budget retailer Target featured a hijab-wearing mum in its ‘back to school’ catalogue comes an OOH campaign in Melbourne promoting upcoming Australia Day festivities that also features two young Muslim girls wearing hijabs. The two smiling models also feature alongside the Australian flag.
The campaign used a large QMS static billboard alongside the Link Freeway in Melbourne’s south-east.
And, as you’d expect, the far-right nutters are none too happy about multicultural Australia being used to promote Australia Day and have vented their anger on social media sites.
Although the comments were largely negative and suggested the imagery on the billboard was not how they’d want Australia Day represented, not all comments were inflammatory. “I don’t get why people seem to think that one race or any race owns any land more so than the other. Those views are so close minded. We share this earth together, even if you don’t like it. Ha, ha!” penned one. While another added: “One thing is Australia is (sic) multicultural country and everyone who live here must be proud Australia. So stop that nonsense.”
The Australian Road Safety Foundation (ARSF) has teamed up with Spotify and some of Queensland’s leading musicians in a national first that will geotarget drivers within school zones. The Slow Down Songs campaign, which is being piloted in Queensland, will work to keep kids safe within school zones by dramatically slowing down songs and serving […]
Florida’s chief financial officer on Monday (local time) told the International Olympic Committee that Florida would be happy to host the Olympics amid speculation that current host Japan may back out. Jimmy Patronis sent a letter to Thomas Bach, the head of the IOC, as Agence France-Presse reports, “to encourage you to consider relocating the […]
There are few industries that have been hit harder by the coronavirus pandemic than events, with agencies forced to pivot in surprising and innovative directions to survive. Nigel Ruffell is the director of The Company We Keep, a live brand experience agency that hosts events at 15,000 pax, and opened its doors in 2018. With […]
Australian business and finance expert Ross Greenwood has signed exclusively with Sky News Australia as business editor and anchor of Business Weekend. With more than 40 years’ experience covering business news in Australia and around the world, Greenwood brings expertise to the role of Sky News business editor where he will lead the network’s business […]