While we may be a rather laid-back nation, marketing display company Criteo has discovered we’re actually rather organised around the silly season. Meaning brands, if you’re going to be doing some sort of Christmas campaign, you better get your skates on.
Apparently Chrissy campaigns that reached consumers last year around the October to mid-November time celebrated with a 27 per cent uplift in sales.
And since it’s only a week and a half til December brands who haven’t pushed their campaign yet could be missing out on some hefty sales.
It should go without saying the campaign and website should be optimised for mobile too.
Whether you’re reaching organised Aussies or the last-minute shoppers, holiday campaigns must be optimised for mobile,” said David Raitt, commercial director at Criteo. “Cross device and cross platform shopping is high during this time with people away from their home and their desks more than usual.
“With conversion rates two times higher on mobile optimised sites vs non-optimised, those that don’t offer a smooth cross-device customer experience will lose out.”
However, Criteo says never fear as it’s not completely too late. Website traffic and conversion rates increase a heap throughout November, predictably reaching the peak in the first week of December.