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Reading: Aussie Online Spending Gets Big Bounce In August With Media A Big Driver
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B&T > Marketing > Opinions & Analysis > Aussie Online Spending Gets Big Bounce In August With Media A Big Driver
MarketingMediaOpinions & Analysis

Aussie Online Spending Gets Big Bounce In August With Media A Big Driver

Staff Writers
Published on: 1st October 2015 at 5:21 PM
Staff Writers
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Aussies spent up big online in August if the latest National Australia Bank (NAB) Online Retails Sales Index is to be believed.

As other parts of the economy continue to splutter, the latest NAB data is good news for an economy already suffering poor commodity prices, a plummeting share market and a stagnant housing market.

The NAB data showed online sales rose 0.6 per cent in August, reversing a 1.4 per cent fall the month previous. Meaning a two per cent turnaround month on month.

The data showed that toys and electronic games were the primary drivers to the increase.

NAB said sales increased across most categories in the year to August, with the toy/game category leading the way with a 27.2 per cent leap, followed by media up 17.7 per cent and fashion up 11.4 per cent.

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TAGGED: Featured, Gareth Cooper, KISS FM
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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