Aussie F1 Peaks At 1.38 Million For Network Ten

during the 2015 ROLEX Australian Formula One Grand Prix at Albert Park on March 15, 2015 in Melbourne, Australia.
SHARE
THIS



Network Ten’s free and live coverage of the 2015 Formula 1 Rolex Australian Grand Prix yesterday attracted 1.38 million viewers nationally and a peak audience of 1.75 million.

In the capital cities alone, 1.07 million people watched as Mercedes driver Lewis Hamilton took the honours after leading from the first lap.

The race on Sunday was the fifth  program in capital cities among all people and also ranked number eight in people 25-54 and under 55. In its timeslot, it ranked number among 25-54s, under 55s and total people with commercial shares of more than 50 per cent. In Melbourne, the race’s total people commercial share was 70.1 per cent.

Network Ten’s extensive coverage on TEN and ONE reached 3.82 million capital-city viewers and 1.39 million regional viewers across Friday to Sunday.

The 2015 Formula 1 Rolex Australian Grand Prix qualifying round on Saturday afternoon had 546,000 capital-city viewers and peaked at 648,000. It ranked number one in its timeslot in 25- 54s with a 42 per cent commercial share, number one in under 55s (40.5 per cent) and number one in men 25-54 (46.7 per cent).

On www.tenplay.com.au, the 2015 Formula 1  Rolex Australian Grand Prix recorded 240,000 video views and 417,000 page views from March 13 to March 16.

 

Please login with linkedin to comment

ARN Best Places to Work in Asia The Press Council

Latest News

WPP Q3 Revenues Fall 7.6% YOY
  • Advertising
  • Marketing
  • Media

WPP Q3 Revenues Fall 7.6% YOY

Work at WPP? Down to the last notch on your belt? Well, expect a little more tightening judging by these numbers.

by B&T Magazine

B&T Magazine
Inner Health’s Iconic Blue Bugs Are Back In New Brand Platform Via VMLY&R
  • Media

Inner Health’s Iconic Blue Bugs Are Back In New Brand Platform Via VMLY&R

Inner Health has revolutionised its famous blue bugs as part of a new brand platform launching this week.  Developed by VMLY&R, the new platform ‘Listen to your Gut’ re-introduces the bugs in a whole new environment.  VMLY&R Client Service Director Jo Millington said the new platform aimed to reposition Inner Health as an overall health […]

MINT Expands Technology Portfolio With The Addition Of Audio Brand Bang & Olufsen
  • Media

MINT Expands Technology Portfolio With The Addition Of Audio Brand Bang & Olufsen

Insight-led communications consultancy, The Mint Partners has expanded its technology portfolio with the addition of luxury audio lifestyle brand Bang & Olufsen. Founded in 1925 in Struer, Denmark, Bang & Olufsen has pushed the boundaries of audio technology for almost a century. The company continues to be at the forefront of acoustic innovation with its […]

RAC Insurance Tells WA Locals “We See What You See” In New Spot Via Wunderman Thompson
  • Campaigns

RAC Insurance Tells WA Locals “We See What You See” In New Spot Via Wunderman Thompson

WA car and home insurer, RAC has launched a new campaign to show locals that they understand the priceless relationship members have with their belongings. Created by Wunderman Thompson Perth, the campaign titled ‘We See What You See’ uses computer generated imagery (CGI) to depict the unique relationship a family has with their insured items – […]

TPG Telecom Appoints Paper Moose As Creative Agency For New Brand Felix
  • Campaigns

TPG Telecom Appoints Paper Moose As Creative Agency For New Brand Felix

Paper Moose has created a campaign for the recently announced carbon-neutral telco brand, felix, due to go to market towards the end of the year. This is the first work from Paper Moose since winning a competitive pitch for the new TPG Telecom brand. The teaser campaign raises awareness of the nearly 1 million tonnes […]