carsales has announced the two-year extension of its global brand ambassador partnership with Australian F1 driver, Daniel Ricciardo.
Since 2017, Ricciardo has appeared in carsales television commercials and video content, featured on billboards and spent time with some of carsales’ most important clients both here in Australia and abroad.
“We are very proud of our partnership with Dan and looking forward to another two years of his support to help Australians buy and sell cars with confidence,” said carsales chief marketing officer, Kellie Cordner.
“Dan’s natural charm, down-to-earth persona, reliability and sense of humour aligns perfectly with how we see our brand. He’s loved by Aussies and F1 fans across the globe and has helped reinforce carsales as Australia’s #1 for cars,” Cordner stated.
Ricciardo’s collaborations with carsales have included the ‘Auto Reply’ video series campaign — where Dan answered carsales’ frequently-asked questions — to humorous how-to videos such as parallel parking, selling a car and changing a tyre.
“As many of our customers have seen, we’ve had a lot of fun working with Dan and we’re thrilled to continue the relationship with Australia’s best driver,” commented Cordner.
Ricciardo will represent carsales at events and in a range of activities and new initiatives through 2020 and 2021.
“I am really excited to be extending my partnership with carsales for the next two years. I’ve been a car guy since I was a kid so for me, this is the ultimate partnership. I am really proud to partner with an Australian company achieving big success at home and abroad,” said Ricciardo.
“carsales success is a reflection of the great people within the company, many of whom I have met over the past three years. I feel humbled to be entering our fourth and fifth years in partnership as I know how rare it can be to see that sort of longevity in professional sport,” continued Ricciardo.
The first round of the 2020 F1 season kicks off Friday, March 13 at the Formula 1 Rolex Australian Grand Prix, at Albert Park, Victoria.
