Audience Targeting In Australia To Be Given A Boost With New Eyeota Ipsos Pair Up

Audience Targeting In Australia To Be Given A Boost With New Eyeota Ipsos Pair Up
SHARE
THIS



Eyeota and Ipsos have partnered up to launch emma and geoTribes audience data segments, which will bring traditional offline consumer datasets online for audience targeting in Australia.

Combining Ipsos’s geo-demographic datasets with Eyeota’s data digitalisation capability, media buyers will be able to purchase digital audiences the same way as they have traditionally bought offline media.

Using location and other sociodemographic data points, Eyeota’s unique cookies are matched with emma segments, thus creating the fandangled geoTribes datasets which provide addressable, targetable user profiles. These profile segments will be available to marketers and media planners on all major online media buying platforms.

“Australia is one of the leading global programmatic markets and we are experiencing rapidly growing demand for high quality audience data,” Eyeota CEO Kevin Tan said.

“Introducing Ipsos’s highly valued branded profiles will enable media buyers to feel more confident about shifting their budget from offline to online media, and further establish the data-driven space in the country. emma behavioral and intention to purchase segments will allow advertisers and media agencies to paint richer, more contemporary consumer portraits with total confidence in the data.”

Ipsos MediaCT MD Simon Wake added, “emma was designed to give media agencies and advertisers more accurate and transparent audience insights to better plan their campaigns.”

“emma’s methodology was designed with the oversight of the MFA and draws on Ipsos’s global expertise to more accurately measure how people consume media and content across channels. In the process we have accrued a wealth of rich data on Australian consumers, their attitudes, lifestyles, product preferences and consumption habits. Through our partnership with Eyeota, we are now able to make this data actionable across all major programmatic buying platforms.

“With audience targeting now established as the most critical element in successful programmatic media, the high quality consumer behaviour data from the emma survey enables a significant enhancement of targeting capability. Advertisers will not only have multi-dimensional insights into their consumers, but will also be able to directly target them online.”

Please login with linkedin to comment

austin Australia Post einsights jason lonsdale

Latest News

Acast Adds New Brand Suitability Controls For Advertisers Via Comscore
  • Advertising
  • Media

Acast Adds New Brand Suitability Controls For Advertisers Via Comscore

Acast, the independent power source of podcasting has teamed up with Comscore to provide brand suitability controls for brands advertising through the Acast Marketplace. This new innovation is part of a global partnership with Comscore, and will be available to all advertisers working with Acast Australia and New Zealand. The brand suitability solutions offered by […]

MyDeal Appoints Ryvalmedia As Agency Partner
  • Marketing
  • Media

MyDeal Appoints Ryvalmedia As Agency Partner

Ryvalmedia has announced its appointment as SEM and performance media agency partner for MyDeal.com.au (MyDeal) after a competitive agency review. With work commencing in July, the remit includes SEM, digital media performance strategy, planning, trading, and implementation, with scope for data, technology, and analytics project work. Launched in 2011 and ASX listed, MyDeal.com.au is an […]

PHD Acquires Gold Mental Health First Aid Skilled Workplace Recognition
  • Media

PHD Acquires Gold Mental Health First Aid Skilled Workplace Recognition

Omnicom’s PHD has been successful in acquiring a Gold Standard Skilled Workplace Recognition from Mental Health First Aid Australia. Each year one in five Australians will experience a mental illness. For the media and advertising industry, this stat is much higher. Taking a quote from the Mentally Healthy survey “Despite this improvement, only 23 per […]

Aidan Corrigan Joins Medium Rare As Head Of Video
  • Media

Aidan Corrigan Joins Medium Rare As Head Of Video

Content Agency, Medium Rare has announced that Aidan Corrigan has joined its multimedia team as head of video. Aidan is a producer and director with extensive experience delivering award-winning content across advertising, broadcast, digital and the creative arts. A driven storyteller, he’s worked throughout Australia, North America and Europe developing and executing creative projects while […]

Wavemaker Names Susie Si As New Vodafone Lead
  • Media

Wavemaker Names Susie Si As New Vodafone Lead

Media agency Wavemaker has appointed Susie Si as group business director – to lead the Vodafone account. Si joins from sister agency MediaCom, where she has spent the last 8 years. Most recently she was group client lead on News Corp. Si will report to Wavemaker Sydney managing director Ian Edwards, and replaces Emily Cook […]

Trade Indy Opens Sydney Office With Appointment Of NSW Commercial Director Ben Mulcahy
  • Marketing

Trade Indy Opens Sydney Office With Appointment Of NSW Commercial Director Ben Mulcahy

Headquartered in Melbourne, Trade Indy is expanding off the back of strong client retention and consistent growth through existing and new business. Founded in Melbourne in 2014, the team have since expanded the business through team members in Singapore, Indonesia, Tasmania and Queensland, and are pleased to announce the full-time employment of NSW commercial director […]

Outbrain Goes Public, Making Nasdaq Debut
  • Marketing

Outbrain Goes Public, Making Nasdaq Debut

Outbrain Inc. has announced the pricing of its initial public offering of 8,000,000 shares of common stock at a price to the public of US$20.00 per share. The gross proceeds to Outbrain from the offering, before deducting the underwriting discounts and commissions and offering expenses, are expected to be approximately $160 million. The shares began […]

HubSpot To Support The GO Foundation As Part Of World Certification Week
  • Technology

HubSpot To Support The GO Foundation As Part Of World Certification Week

HubSpot, the customer relationship management (CRM) platform for scaling companies, has announced that as part of its World Certification Week, it is supporting the GO Foundation with its mission to empower young Aboriginal and Torres Strait Islander people through education. As part of the support, HubSpot will donate $5 for every HubSpot Academy certification awarded […]

IntelligenceBank Secures $50M Investment From Five Elms Capital
  • Technology

IntelligenceBank Secures $50M Investment From Five Elms Capital

IntelligenceBank has today announced a strategic growth investment from Five Elms Capital. The $US37 million ($50 million) investment comes as brands and enterprises have realised that outdated technologies, disjointed data sources, and manual processes make it challenging to efficiently manage essential marketing workflows and ensure compliance across the organization. IntelligenceBank digitally transforms manual processes and […]

SCA Announces Ten New Dab Music Stations Via LiSTNR
  • Media

SCA Announces Ten New Dab Music Stations Via LiSTNR

Southern Cross Austero (SCA) announced today 10 all-new DAB+ music stations on LiSTNr. The introduction of the 10 new Dab stations takes the number of music stations to 25 and reinforces its commitment to growing exclusive music programs and content. The 10 new stations have been created to cater to a variety of moods and […]

SBS Launches Live Interpreting Of Daily NSW COVID-19 Conferences In Vietnamese And Arabic
  • Media

SBS Launches Live Interpreting Of Daily NSW COVID-19 Conferences In Vietnamese And Arabic

SBS has launched live interpreting of the daily NSW Government COVID-19 press conference in languages other than English, to provide communities with access to the latest information and critical health messages. The national-first initiative provides real-time interpreting of the press conferences in Arabic and Vietnamese, streamed live every day on the SBS Arabic24 and SBS Vietnamese Facebook pages, SBS […]

Linktree Chooses Snowflake To Support Intelligence And Analytics Activities
  • Technology

Linktree Chooses Snowflake To Support Intelligence And Analytics Activities

Snowflake, the Data Cloud company, today announced it has been chosen by market-leading linking platform, Linktree, to support the company’s business intelligence and analytics activities. Linktree enables creators, brands, artists, publishers, agencies, and businesses of all sizes to curate an online ecosystem and monetise their passion, instantly guiding their audience to the destinations they care […]

London, UK - August 01, 2018: The buttons of Snapchat, Facebook, Instagram and WhatsApp on the screen of an iPhone.
  • Media

Snapchat Sees 116% Increase In Revenue

The last time B&T saw impressive increases the size of 116% was the swipe left rejections on our Tinder profile.

by B&T Magazine

B&T Magazine
Woman hand using modern laptop computer to connect with live streaming video on social network
  • Technology

Xandr Sees 125% Lift In Video Spend

Xandr, AT&T’s data-enabled technology platform at the intersection of digital and TV, today shared results of premium video, Connected TV (CTV) and curated media spend on its platform for Q2 2021, which saw significant increases.

Taboola Acquires Connexity For $1 Billion
  • Technology

Taboola Acquires Connexity For $1 Billion

Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, announced today that it has entered into a definitive purchase agreement to acquire Connexity from Symphony Technology Group for approximately $US800 million. Connexity is one of the largest independent e-commerce media platforms in the open web, serving over 1,600 direct merchants, and 6,000 publishers.