Audi Pulls Ad, Apologises For Dangerous, “Phallic” Campaign

Audi Pulls Ad, Apologises For Dangerous, “Phallic” Campaign
SHARE
THIS



German carmaker Audi has been forced to pull its latest campaign and issue the usual round of apologies after a rather tone-deaf launch over the weekend.

On Saturday, the carmaker shared an ad for its snazzy looking Audi RS4 with the caption “Lets your heart beat faster – in every aspect”.

The ad featured a young girl, holding a banana leaning against the car’s front grill.

And, you don’t need to be a genius to understand why the campaign was soon flooded with complaints about child safety. Some even complaining about the “phallic” symbol in the girl’s hand.

Check out the offending work below:

And the complaints soon flooded in.

“Nice that you show how children can easily be killed by your cars. You can’t even see them out of the car,” one person wrote.

“Are you crazy?” another Twitter user asked. “Is this advertising to kill children?”

Another added: “That’s just shameful. You can do better! Get a few women and mothers into the team and the leadership team. They can then tell you what’s wrong with the motif.”

By Monday, Audi’s PR team was in full apology mode.

In a tweet, the carmaker said: “We hear you and let’s get this straight: We care for children. The Audi RS 4 is a family car with more than thirty driver assistance systems including an emergency brake system. That’s why we showcased it with various family members for the campaign,” the carmaker tweeted.

“We hoped we could convey these messages, showing that even for the weakest traffic participants it is possible to relaxingly lean on the RS technology. That was a mistake! Audi never intended to hurt anyone’s feelings.

“We sincerely apologise for this insensitive image and ensure that it will not be used in future. We will also immediately examine internally, how this campaign has been created and if control mechanisms failed in this case,” it added.

 

Please login with linkedin to comment

Ad campaigns Audi

Latest News

Dairy Australia Launches Latest “Buy. Support. Enjoy Aussie Dairy” Via Elmwood
  • Campaigns

Dairy Australia Launches Latest “Buy. Support. Enjoy Aussie Dairy” Via Elmwood

The latest instalment of Dairy Australia’s “Buy. Support. Enjoy Aussie Dairy,” campaign has launched via elmwood. The ad aims to highlight the health benefits of getting your daily dose of dairy while also supporting local farmers and communities. The new Enjoy phase of the Dairy Australia campaign follows on from the initial scene-setting campaign, (around […]

Retired Marketing Man Andrew Piccoli Speaks About His Children’s Book ‘Dexter The Dahu’
  • Marketing

Retired Marketing Man Andrew Piccoli Speaks About His Children’s Book ‘Dexter The Dahu’

Andrew Piccoli spent his career overseeing some of Australia’s most memorable ad campaigns. Now, he has turned his attention to a particular area of passion: children’s literature. Now retired, Piccoli spent the COVID-19 lockdown writing the story of Dexter the Dahu for children aged between five and nine. He has donated a copy of the charming […]

A Clearer Lens: Restoring Trust In Out Of Home Measurement
  • Opinion

A Clearer Lens: Restoring Trust In Out Of Home Measurement

Outdated and modelled legacy measurement metrics being used by OOH companies have hindered confidence in the channel. Robin Arnold [pictured], Chief Technology Officer for LENS Technology & Analytics explores the few hero systems emerging to bring trust back to the channel. What do marketers really want? It’s a hard, nuanced question that has many answers. […]

Opinion

by B&T Magazine

B&T Magazine