Audi Launches New Retail Campaign Via BMF

Audi Launches New Retail Campaign Via BMF
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“The car you’ve always wanted. The excuse you’ve always needed.” That’s the tagline of Audi’s latest retail campaign created by BMF to promote the illustrious brand’s compelling offers. 

In film, digital, social and out-of-home executions, ethereal lighting, dreamlike visuals, and a contemporary reworking of an iconic song, show car lovers that the Audi of their dreams is now within reach.

Directed by FINCH’s Toby Pike, the film features a re-composed version of ‘Dream A little Dream’ created by Rumble Studios.

Says Nikki Warburton, Chief Customer and Marketing Officer, Audi Australia: “We are delighted to be partnering with BMF to deliver compelling and effective retail work for Audi in Australia. Alongside our landmark ‘RS’ and ‘Q’ brand campaigns so far this year, we’re delighted to be having such engaging conversations with Australians across all formats in 2020.”

Says Alex Derwin, Chief Creative Officer, BMF: ”We couldn’t be happier to be working with such a progressive and innovative automotive brand. Retail is the pointy end of any industry, but with a premium car brand like Audi there’s a fine balance to strike. The team did a great job to land exactly the right tone here. It’s direct, simple, but also really good to look at.” 

Says Michael Gie, Rumble Studios: “We loved bringing a contemporary edge to such an iconic song. The nostalgia in the vocals combined beautifully with the modern dreamy electro and there is a real synergy between the track and visuals.” 

The national campaign is currently in market and will be live until the end of September.

CREDITS

Client: Audi Australia

Chief Customer and Marketing Officer: Nikki Warburton

Senior Brand Marketing Manager: Andrew Younis

Marketing Communications Manager: Kit Bashford

Senior Marketing Executive: Mick Colgan

Creative Agency: BMF

Chief Creative Officer: Alex Derwin

Group Creative Director: Ant Hatton

Associate Creative Director: Roy Leibowitz

Senior Art Director: Chris Wilson

Design Director: Marcus Key

Designer: Gabriel Mangulabnan

Chief Strategy Officer: Christina Aventi

Executive Director – Digital & Direct Strategy: Irina Hayward

Chief Executive Officer: Stephen McArdle

General Manager: Paul Coles

Account Director: Bryan Bryant-Steeds

Senior Account Manager: James Arnold

Head of TV: Jenny Lee-Archer

Senior Producer: Claire Seffrin

Production Company: FINCH

Managing Director: Corey Esse

Executive Producer:  Loren Bradley

Director: Toby Pike

Producer: AnnaTara Clark-Sneddon

DOP:  Danny Ruhlmann

Editor: Joe Morris

Post: Atticus

Music Supervision -‘Dream A Little Dream’: Level Two

Music and Sound House: Rumble Studios

Composer: Jeremy Richmond

Music Producer: Michael Gie

Art Buyer/Curator: Basir Salleh

Production Company: Flint

Photographer: Andreas Smetana

Producer: Taryn Mueller

Retouching: Cream Electric Art

Production Director: Karen Liddle

 

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