“The car you’ve always wanted. The excuse you’ve always needed.” That’s the tagline of Audi’s latest retail campaign created by BMF to promote the illustrious brand’s compelling offers.
In film, digital, social and out-of-home executions, ethereal lighting, dreamlike visuals, and a contemporary reworking of an iconic song, show car lovers that the Audi of their dreams is now within reach.
Directed by FINCH’s Toby Pike, the film features a re-composed version of ‘Dream A little Dream’ created by Rumble Studios.
Says Nikki Warburton, Chief Customer and Marketing Officer, Audi Australia: “We are delighted to be partnering with BMF to deliver compelling and effective retail work for Audi in Australia. Alongside our landmark ‘RS’ and ‘Q’ brand campaigns so far this year, we’re delighted to be having such engaging conversations with Australians across all formats in 2020.”
Says Alex Derwin, Chief Creative Officer, BMF: ”We couldn’t be happier to be working with such a progressive and innovative automotive brand. Retail is the pointy end of any industry, but with a premium car brand like Audi there’s a fine balance to strike. The team did a great job to land exactly the right tone here. It’s direct, simple, but also really good to look at.”
Says Michael Gie, Rumble Studios: “We loved bringing a contemporary edge to such an iconic song. The nostalgia in the vocals combined beautifully with the modern dreamy electro and there is a real synergy between the track and visuals.”
The national campaign is currently in market and will be live until the end of September.
CREDITS
Client: Audi Australia
Chief Customer and Marketing Officer: Nikki Warburton
Senior Brand Marketing Manager: Andrew Younis
Marketing Communications Manager: Kit Bashford
Senior Marketing Executive: Mick Colgan
Creative Agency: BMF
Chief Creative Officer: Alex Derwin
Group Creative Director: Ant Hatton
Associate Creative Director: Roy Leibowitz
Senior Art Director: Chris Wilson
Design Director: Marcus Key
Designer: Gabriel Mangulabnan
Chief Strategy Officer: Christina Aventi
Executive Director – Digital & Direct Strategy: Irina Hayward
Chief Executive Officer: Stephen McArdle
General Manager: Paul Coles
Account Director: Bryan Bryant-Steeds
Senior Account Manager: James Arnold
Head of TV: Jenny Lee-Archer
Senior Producer: Claire Seffrin
Production Company: FINCH
Managing Director: Corey Esse
Executive Producer: Loren Bradley
Director: Toby Pike
Producer: AnnaTara Clark-Sneddon
DOP: Danny Ruhlmann
Editor: Joe Morris
Post: Atticus
Music Supervision -‘Dream A Little Dream’: Level Two
Music and Sound House: Rumble Studios
Composer: Jeremy Richmond
Music Producer: Michael Gie
Art Buyer/Curator: Basir Salleh
Production Company: Flint
Photographer: Andreas Smetana
Producer: Taryn Mueller
Retouching: Cream Electric Art
Production Director: Karen Liddle
