German sports car marque Audi has enlisted the Invisible Man in a new campaign that promotes its self-driving car technology.
The clever ad, by DDB Spain, uses a gravelly-voiced Invisible Man who reflects on his acting career only to lament he’ll never do a car movie now that Audi has launched cars with cruise control, active lane assist, and other self-driving technologies. Check out the spot below:
It’s not clear if Audi Australia have plans to bring the campaign Down Under, however, it will reportedly include a corresponding print campaign, cinema ads in Spain and a promotion that rewards people who can identify all the movie references in the ad.
