Audi’s latest campaign, created by BMF Australia, plays with the idea that a ‘foot twitch’ is a call to hit the accelerator—and buy a new Q series vehicle.
Directed by Sweetshop’s Joel Harmsworth, the elegant 30-second clip pairs sharp, low-light visuals with Doris Day’s ‘Dream A Little Dream’, re-imagined by Rumble Studios.
“The Audi Q family is iconic: well-known for sophisticated design, thrilling performance and intelligent versatility,” Audi Australia chief customer and marketing officer Nikki Warburton said.
“We’re pleased to highlight the special place these vehicles occupy in the Australian market through this campaign.”
“It’s easy for car retail ads to look beautiful yet feel void of charm or joy,” BMF creative director Doug Hamilton.
“We’re happy with where we were able to take this campaign, balancing sophistication with soul. It will cut through the noise and cement Audi’s position as the only luxury marque worth dreaming about.”
The national campaign has just launched and will be live until the end of December.
Credits for the campaign are as follows:
Client: Audi Australia
Chief customer and marketing officer: Nikki Warburton
Senior brand marketing manager: Andrew Younis
Marketing communications manager: Kit Bashford
Senior marketing executive: Mick Colgan
Creative agency: BMF
Chief creative officer: Alex Derwin
Creative director: Douglas Hamilton
Creative: Casey Schweikert
Designer: Gabriel Mangulabnan
Chief strategy officer: Christina Aventi
Executive director – digital and direct strategy: Irina Hayward
General manager: Paul Coles
Account director: Bryan Bryant-Steeds
Senior account manager: James Arnold
Head of TV: Jenny Lee-Archer
Production company: Sweetshop
Director: Joel Harmsworth
Producer: Nikolas Aulich
Cinematographer: Shelley Farthing-Dawe
Executive producer: Greg Fyson
Managing director: Edward Pontifex
Offline: Arc Edit
Editor: Graeme Pereira
Colourist: Fergus Rotherham
Online artist: Heather Galvin
Post producer: Freya Maddock
Art buyer: Basir Salleh
Production company: Flint
Photographer: Andreas Smetana
Producer: Natalie Loveridge
Creative retouching: Cream Electric Art
Production director: Karen Liddle
