Audi Drives Interest in Q Series Vehicles With New Retail Campaign Via BMF

Audi Drives Interest in Q Series Vehicles With New Retail Campaign Via BMF
B&T Magazine
Edited by B&T Magazine



Audi’s latest campaign, created by BMF Australia, plays with the idea that a ‘foot twitch’ is a call to hit the accelerator—and buy a new Q series vehicle.

Directed by Sweetshop’s Joel Harmsworth, the elegant 30-second clip pairs sharp, low-light visuals with Doris Day’s ‘Dream A Little Dream’, re-imagined by Rumble Studios.

“The Audi Q family is iconic: well-known for sophisticated design, thrilling performance and intelligent versatility,” Audi Australia chief customer and marketing officer Nikki Warburton said.

“We’re pleased to highlight the special place these vehicles occupy in the Australian market through this campaign.”

“It’s easy for car retail ads to look beautiful yet feel void of charm or joy,” BMF creative director Doug Hamilton.

“We’re happy with where we were able to take this campaign, balancing sophistication with soul. It will cut through the noise and cement Audi’s position as the only luxury marque worth dreaming about.”

The national campaign has just launched and will be live until the end of December.

Credits for the campaign are as follows:

Client: Audi Australia

Chief customer and marketing officer: Nikki Warburton

Senior brand marketing manager: Andrew Younis

Marketing communications manager: Kit Bashford

Senior marketing executive: Mick Colgan

Creative agency: BMF

Chief creative officer: Alex Derwin

Creative director: Douglas Hamilton

Creative: Casey Schweikert

Designer: Gabriel Mangulabnan

Chief strategy officer: Christina Aventi

Executive director – digital and direct strategy: Irina Hayward

General manager: Paul Coles

Account director: Bryan Bryant-Steeds

Senior account manager: James Arnold

Head of TV: Jenny Lee-Archer

Production company: Sweetshop

Director: Joel Harmsworth

Producer: Nikolas Aulich

Cinematographer: Shelley Farthing-Dawe

Executive producer: Greg Fyson

Managing director: Edward Pontifex

Offline: Arc Edit

Editor: Graeme Pereira

Colourist: Fergus Rotherham

Online artist: Heather Galvin

Post producer: Freya Maddock

Art buyer: Basir Salleh

Production company: Flint

Photographer: Andreas Smetana

Producer: Natalie Loveridge

Creative retouching: Cream Electric Art

Production director: Karen Liddle




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