The television industry’s marketing body, ThinkTV, has awarded Atomic 212° a highly-coveted brand livery contract, once again establishing the agency as an industry-leading creative powerhouse.
The win comes as ThinkTV reinvents its brand image, as part of its mission to re-energise the position of television in a crowded and rapidly changing media market and to keep the medium top of mind for marketers and media agencies.
ThinkTV appointed Atomic 212° to design its new visual identify following a competitive review of local and overseas agencies.
“ThinkTV’s mission is to help advertisers and their agencies get the best out of today’s multiplatform TV, which is available everywhere, all the time, and has unbeatable reach, scale, measurability and effectiveness” said ThinkTV’s CEO, Kim Portrate (pictured above).
Portrate added: “Our brief to Atomic 212° was to design a clean, contemporary and inclusive logo to reflect this mission…and the results are fantastic. We could not be happier with the outcome, the development process and the charming team at Atomic 212° lead by the very able Jason Dooris”.
According to Atomic CEO Jason Dooris: “This win means a lot to all of us at Atomic, for more than one reason. First and foremost, ThinkTV is a highly influential brand and the work Kim and her team are doing for the television industry is unsurpassed.
“Secondly, the win is symbolic of the shift that is occurring within Atomic, as our agency continues its ongoing evolution into a nimble creative and media business.”
Over the last 18 months, Atomic has been progressively ramping up its full-service creative capabilities, winning significant business across creative strategy, production, PR, content marketing and beyond.
“Our origins are in data and digital meaning accountability and measurability are at the core of everything we do. As our fluid business model takes us into more creative and content driven spaces, this mentality remains ingrained in everything we do,” Dooris said.
“This means our creative output is strategic, insights-driven and above all truly integrated within a brand’s overall approach to market.”
In recent months, Atomic 212°’s creative department has been developing creative, PR and content campaigns for brands such as O’Brien Glass, Origin Energy, TAB, Luxbet and NT Tourism. Atomic 212° has offices based in Sydney, Melbourne, Newcastle and Auckland, from where it services clients in Australia, New Zealand, China, USA, Singapore and Japan.
Sustainable soap brand Single Use Ain’t Sexy has been greeted with a huge influx of support after raising over half a million dollars in funding via a crowdfunding campaign. The brand has launched itself into the ‘green economy’ by calling on the Australian public to financially back them and their mission to get Aussies to […]
Queer Artist Ryan James Caruthers has publically slammed software company Unfold after it asked to use the artist’s work for free as part of its Pride Month social media campaign. Caruthers took to Instagram to show screenshots of the conversation he had with Unfold after it asked the artist to share 12 of his images […]
After relaunching in September last year, TWOOBS has become a ‘kinda’ shoe brand by also focusing on making the world a ‘kinder’ place and creating more consumer-conscious shopping. The vegan shoe brand founded by sisters Jess and Stef Dadon changed its marketing approach last year and stopped using social media to push sales the old-fashioned […]
Highly experienced tourism marketer Kelly Ryan has been appointed to lead the marketing efforts at Visit Sunshine Coast (VSC). During the past 12 years, Ryan has supported Canberra’s tourism industry in senior marketing roles, including as director of strategy and insights as well as director of marketing at VisitCanberra. Most recently, Ryan has been working […]
GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]
JCDecaux today announced conservation organisation, Bush Heritage Australia, as its major charity partner for 2021. The partnership is part of a series of ‘social impact’ initiatives the business is launching this year, under the banner of JCDecauxHEART. JCDecauxHEART focuses on three areas of social impact: health and mental health, environmental sustainability, and enriching urban communities. […]
Shameless Media’s Michelle Andrews and Zara McDonald’s latest podcast, The Books That Changed My Life, will launch exclusively on LiSTNR on Tuesday, 15 June. Throughout the series Michelle and Zara will talk with guests including Kevin Kwan, Laura Henshaw, Jock Zonfrillo, Susan Carland, Hamish Blake and Delta Goodrem about the books that have had a profound impact […]
In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and New Zealand-first Pride range, Champions of Pride, and ongoing partnership with the Queer Sporting Alliance. Championing a cause, celebrating community, and aiming to create real change, the capsule collection proudly heroes the Pride colours in a selection of signature Champion tees, iconic […]
Following the successful deployment of BankiFi’s technology platform at The Co-operative Bank in the UK, BankiFi has appointed Lloyd Parata to lead their expansion into the Australian Financial Services market. BankiFi’s technology platform ensures banks remain relevant by offering SMEs an innovative solution to operate their business, whilst avoiding common challenges like late payment. Parata, […]
Mars Wrigley 5 Gum has partnered with Twitch to launch Team CLUTCH, a team of Twitch streamers who will assemble on for three live squad streams tackling popular games like Fortnite while embodying the brand’s ethos of ‘life happens in 5’. This partnership builds on 5 Gum’s 2020 Twitch activation, and is set to create […]