B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • WPP
  • AFL
  • Anthony Albanese
  • Cannes Lions
  • NRL
  • Federal Election
  • B&T Women in Media
  • State of Origin
  • Thinkerbell
  • AI
  • Spotlight on Sponsors
  • EssenceMediaCom
  • ARN
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Arty Labs’ Richard Taylor Joins Spinach
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Arty Labs’ Richard Taylor Joins Spinach
AdvertisingMedia

Arty Labs’ Richard Taylor Joins Spinach

Staff Writers
Published on: 5th June 2014 at 2:38 PM
Staff Writers
Share
3 Min Read
SHARE

Indie full-service agency Spinach has appointed Richard Taylor as digital strategist.

Taylor joins the Melbourne-based agency from his own business, Arty Labs.

See full release:

Richard Taylor
Richard Taylor

“Independent full service agency Spinach has appointed  to the role of Digital Strategist.

Taylor, who has more than 20 years experience in digital, will be responsible for digital strategy across the agency, including traditional digital media activities such as websites, eDMs and digital displays, as well as emerging technologies. Taylor joins Spinach from his own digital business specialising in web development and multimedia called Arty Labs, where he has worked with some of Australia’s major brands, including the ABC, McDonald’s, Telstra, Fairfax Media and Sony.

 

Taylor was also Head of Digital Creation at CHE Proximity, where he was responsible for scoping and producing the recent ‘wearable technology’ shirt for Foxtel. The shirt gave AFL fans a more sensory experience while watching games, with the ability to experience what players were experiencing physically during a match using electronic sensors.

He has also worked with some of Australia’s leading agencies, including WeAreDigital, IE Agency and Singleton OgilvyInteractive, and was website coordinator at XYZ Networks.

In his work with the ABC, Taylor led a team of developers, designers and agencies and was responsible for developing and rolling out the network’s digital content offering for its television shows aimed at children aged to 15 years, and he provided regular posts for the ABC’s Technology and Games portals. He was also was an ABC TV multiplatform representative on the network’s project team tasked with evaluating, rolling out and training staff on a new user generated content platform.

“Richard is a heavy hitter in the digital space, having worked on some of the most exciting digital initiatives Australia has seen in recent years, so we’re thrilled to announce he’s joining Spinach to further grow our integrated offering. Richard’s appointment underscores Spinach’s commitment to senior people working hands-on with clients across all the integrated disciplines, so his skills will prove invaluable,” Spinach co-founder and CEO Craig Flanders said.

“What attracted us to Richard is that he gets our integrated offering better than most and he comes with a broad range of skills and digital innovation expertise. He’ll be a great complement to our team.”

Taylor said: “As a self-described digital geek, I’m very excited to be joining Spinach. The team is delivering fantastic integrated work, so I’ll be jumping in with both feet to maintain this momentum with our clients.”

Taylor’s appointment is effective immediately.”

Featured image source: Shutterstock

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Ratings, RTB, WSFM
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

We Are Social Australia Promotes Kelly Spence To Managing Partner
25/06/2025
Initiative Strengthens Leadership Line-Up To Power Next Phase Of IAG Growth
25/06/2025
Indie-pendents Day Has Returned! This Time It’s The Best Of The Best Media Agency Chiefs
25/06/2025
Branding Agency Principals Rebrands IAP2 Australasia To The Engagement Institute
25/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?