Indie full-service agency Spinach has appointed Richard Taylor as digital strategist.
Taylor joins the Melbourne-based agency from his own business, Arty Labs.
See full release:
“Independent full service agency Spinach has appointed to the role of Digital Strategist.
Taylor, who has more than 20 years experience in digital, will be responsible for digital strategy across the agency, including traditional digital media activities such as websites, eDMs and digital displays, as well as emerging technologies. Taylor joins Spinach from his own digital business specialising in web development and multimedia called Arty Labs, where he has worked with some of Australia’s major brands, including the ABC, McDonald’s, Telstra, Fairfax Media and Sony.
Taylor was also Head of Digital Creation at CHE Proximity, where he was responsible for scoping and producing the recent ‘wearable technology’ shirt for Foxtel. The shirt gave AFL fans a more sensory experience while watching games, with the ability to experience what players were experiencing physically during a match using electronic sensors.
He has also worked with some of Australia’s leading agencies, including WeAreDigital, IE Agency and Singleton OgilvyInteractive, and was website coordinator at XYZ Networks.
In his work with the ABC, Taylor led a team of developers, designers and agencies and was responsible for developing and rolling out the network’s digital content offering for its television shows aimed at children aged to 15 years, and he provided regular posts for the ABC’s Technology and Games portals. He was also was an ABC TV multiplatform representative on the network’s project team tasked with evaluating, rolling out and training staff on a new user generated content platform.
“Richard is a heavy hitter in the digital space, having worked on some of the most exciting digital initiatives Australia has seen in recent years, so we’re thrilled to announce he’s joining Spinach to further grow our integrated offering. Richard’s appointment underscores Spinach’s commitment to senior people working hands-on with clients across all the integrated disciplines, so his skills will prove invaluable,” Spinach co-founder and CEO Craig Flanders said.
“What attracted us to Richard is that he gets our integrated offering better than most and he comes with a broad range of skills and digital innovation expertise. He’ll be a great complement to our team.”
Taylor said: “As a self-described digital geek, I’m very excited to be joining Spinach. The team is delivering fantastic integrated work, so I’ll be jumping in with both feet to maintain this momentum with our clients.”
Taylor’s appointment is effective immediately.”
Featured image source: Shutterstock
B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]
The majority of adverts uploaded to Facebook aren’t created for Facebook as its priority. This is causing huge inefficiencies and poor performance for brands, many of whom are facing up to shrinking budgets. Tom Phillips (main photo) managing director at Connecting Plots shares lessons from 12 campaigns they optimised for auto brands… It’s no secret […]
On Wednesday, 21 October 2020, the PR industry was bolstered by the launch of the Public Relations Institute of Australia’s (PRIA) first University Mentoring Program in New South Wales, adapting the traditional face-to-face program to a virtual format for the first time. In collaboration with the University of Technology Sydney (UTS), the PRIA NSW Young […]
JCDecaux has developed a dynamic digital campaign with live timetable data where commuters can access their money from MyPayNow while waiting for the bus. In an exclusive nationwide Out-Of-Home campaign, JCDecaux’s SMARTFRAME digital assets are broadcasting bus arrival times, letting commuters know how far away their next bus is – and just how easy it […]
Rokt has today announced an investment of US$80M. The capital will help accelerate research & development and support the expansion of its client base into new verticals and geographies as Rokt continues to make e-commerce smarter, faster, and better. The funding round was led by Rokt’s largest institutional shareholder TDM Growth Partners , and supported […]
PayPal Australia and Buy From The Bush have joined forces to launch a new online marketplace to showcase rural Australian small businesses in time for Christmas. The expanded partnership aims to build stronger connections between bush businesses and Australians in cities and suburbs across the country. The new Buy From The Bush Marketplace is an […]