Arty Labs’ Richard Taylor Joins Spinach

Arty Labs’ Richard Taylor Joins Spinach

Indie full-service agency Spinach has appointed Richard Taylor as digital strategist.

Taylor joins the Melbourne-based agency from his own business, Arty Labs.

See full release:

Richard Taylor

Richard Taylor

“Independent full service agency Spinach has appointed  to the role of Digital Strategist.

Taylor, who has more than 20 years experience in digital, will be responsible for digital strategy across the agency, including traditional digital media activities such as websites, eDMs and digital displays, as well as emerging technologies. Taylor joins Spinach from his own digital business specialising in web development and multimedia called Arty Labs, where he has worked with some of Australia’s major brands, including the ABC, McDonald’s, Telstra, Fairfax Media and Sony.

 

Taylor was also Head of Digital Creation at CHE Proximity, where he was responsible for scoping and producing the recent ‘wearable technology’ shirt for Foxtel. The shirt gave AFL fans a more sensory experience while watching games, with the ability to experience what players were experiencing physically during a match using electronic sensors.

He has also worked with some of Australia’s leading agencies, including WeAreDigital, IE Agency and Singleton OgilvyInteractive, and was website coordinator at XYZ Networks.

In his work with the ABC, Taylor led a team of developers, designers and agencies and was responsible for developing and rolling out the network’s digital content offering for its television shows aimed at children aged to 15 years, and he provided regular posts for the ABC’s Technology and Games portals. He was also was an ABC TV multiplatform representative on the network’s project team tasked with evaluating, rolling out and training staff on a new user generated content platform.

“Richard is a heavy hitter in the digital space, having worked on some of the most exciting digital initiatives Australia has seen in recent years, so we’re thrilled to announce he’s joining Spinach to further grow our integrated offering. Richard’s appointment underscores Spinach’s commitment to senior people working hands-on with clients across all the integrated disciplines, so his skills will prove invaluable,” Spinach co-founder and CEO Craig Flanders said.

“What attracted us to Richard is that he gets our integrated offering better than most and he comes with a broad range of skills and digital innovation expertise. He’ll be a great complement to our team.”

Taylor said: “As a self-described digital geek, I’m very excited to be joining Spinach. The team is delivering fantastic integrated work, so I’ll be jumping in with both feet to maintain this momentum with our clients.”

Taylor’s appointment is effective immediately.”

Featured image source: Shutterstock




Please login with linkedin to comment

Ratings RTB WSFM

Latest News

The World Reacts To NRL In Vegas: “They Are All So Tall & Handsome”
  • Media

The World Reacts To NRL In Vegas: “They Are All So Tall & Handsome”

The NRL season officially kicked off with two huge live games from Las Vegas yesterday. As the dust settles on the first year of a multi-year plan to expand the game into new markets, B&T unpacks all the reactions worldwide. All eyes were on Vegas yesterday as the games got underway. Despite most reports saying […]

Nine.com.au & Drive Join Forces To Launch P-Plate Drive Safe Campaign
  • Campaigns

Nine.com.au & Drive Join Forces To Launch P-Plate Drive Safe Campaign

With the Easter break historically one of the busiest on our roads, Nine.com.au and Drive today launched a month-long campaign to raise awareness of the importance of defensive driver training courses. Too many young drivers are killed or injured on our roads each year. Younger drivers are the most overrepresented group in this tragic statistic, […]

Free TV Launches Major Advertising Campaign To Protect Free Sport & TV Content
  • Media

Free TV Launches Major Advertising Campaign To Protect Free Sport & TV Content

Free TV will launch a major television advertising blitz to warn Australians that free content will increasingly disappear without a Federal Government intervention. The peak body for free TV broadcasters, including Seven, Nine and Ten, is urging the Government to strengthen its Prominence and Anti-siphoning Bill. The advertising campaign, which will launch nationally today, highlights […]

Accenture Acquires The Lumery To Strengthen Its Marketing Transformation Services In Australia
  • Marketing

Accenture Acquires The Lumery To Strengthen Its Marketing Transformation Services In Australia

Accenture has acquired The Lumery, a Melbourne-based marketing technology (martech) consultancy that helps leading organisations deliver seamless customer experiences and transform their marketing services. The acquisition will strengthen the marketing transformation capabilities of Accenture Song – the firm’s tech-powered creative group – and add significant depth to its offerings in Australia, such as personalisation, CRM […]

Meta Deal Required Network 10 To Share 18,000 Videos On Facebook
  • Media

Meta Deal Required Network 10 To Share 18,000 Videos On Facebook

Following Friday’s controversial news that Facebook is abandoning its news content deals with local content providers, the Australian Financial Review has shed some light on the nature of the deals. Summary agreements obtained by the AFR, owned by Nine, show that Network 10 was required to upload some 18,000 videos to Facebook in return for […]

Aveo & Publicis Launch Campaign Celebrating Finding Your Together
  • Campaigns

Aveo & Publicis Launch Campaign Celebrating Finding Your Together

Australian retirement living provider, Aveo, reminds Australians of the importance of finding togetherness at all stages of life through a new multi-channel campaign via Publicis Worldwide Australia. We know that through every life stage, the community we share experiences with greatly contributes to our happiness and enriches our lives. The campaign embraces Aveo’s role in […]

Industry Experts Encourage Regional  Advertising At First 2024 Boomtown Masterclass
  • Advertising

Industry Experts Encourage Regional Advertising At First 2024 Boomtown Masterclass

Advertising in regional Australia should be a ‘no-brainer’, according to national industry experts, who kicked off Boomtown’s 2024 masterclass series last week. Boomtown – the collaborative representing the millions of people living in regional Australia – held its first regional media masterclass for 2024 last week, with close to 100 industry representatives in attendance. Participants […]

B&T 30 Under 30 Finalist Rosemary Ball: From Bed-Bound To Getting My Dream Job
  • Media

B&T 30 Under 30 Finalist Rosemary Ball: From Bed-Bound To Getting My Dream Job

When The Shannon Company’s Rosemary Ball saw her name on the shortlist of the PR category for B&T’s 30 under 30 awards last year, it was a “surreal” moment. “I genuinely cried,” she told B&T. There was a time when having a career, much less being shortlisted for an award, was a distant dream for […]

Spotlight On Sponsors: Fresh Melbourne Storm Deals Drive The Team Into 2024
  • Marketing

Spotlight On Sponsors: Fresh Melbourne Storm Deals Drive The Team Into 2024

It’s been a rough few seasons for the Melbourne Storm, but despite a bought of injuries to superstar players, the team somehow pulled their way into the top three last year. Welcome back to B&T’s Spotlight on Sponsors series, where we unpack all the major sponsorship news from each NRL and AFL team in the lead-up to the new season. With […]

Albo Responds To Meta: “Not the Australian way”
  • Media

Albo Responds To Meta: “Not the Australian way”

Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]

Media Outlets Respond To Meta’s Decision To Stop Funding Australian News
  • Media
  • Technology

Media Outlets Respond To Meta’s Decision To Stop Funding Australian News

The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]

FIVEAA Unveils Refreshed Brand Identity
  • Media

FIVEAA Unveils Refreshed Brand Identity

NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]

Fabulate Wins Big At AiMCO Awards
  • Marketing

Fabulate Wins Big At AiMCO Awards

Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10
  • Media

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10

Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]