Aussie biscuit company Arnott’s is working with brand participation agency 31ST:SECOND as part of its 150th anniversary celebrations and the launch of Twisted Faves, a new range of Arnott’s cream biscuits.
Putting a modern twist on the classic cream biscuits, 31ST:SECOND was engaged to develop a full point of sale suite to communicate the new Twisted Faves range.
With five year’s experience on the Arnott’s shopper marketing account, 31ST:SECOND is thrilled to be involved in the unveiling of Arnott’s latest products coinciding with the milestone birthday.
31ST:SECOND’s creative director Rachael Egan said: “We’re really proud to be a part of Arnott’s 150 year anniversary! This shopper marketing campaign allowed 31ST:SECOND to showcase how brand participation works and how it influences shoppers on their purchase journey.”
31ST:SECOND pulled key elements from the pack design including the twisted swirl background to create stand out in-store. The brand participation agency also developed an illustrative version of the iconic biscuit truck which has been developed into an impactful off location and front gondola end display.
Egan added: “Our aim was to encourage consumers to participate with Arnott’s by developing creative in-store displays that would inspire shoppers to purchase the new product and simply take it home to share (or not to share!)”