Arnott’s Celebrates 150th Birthday With Launch Of New Bikkie Range

Arnott’s Celebrates 150th Birthday With Launch Of New Bikkie Range
Nastasia Marjanovic
By Nastasia Marjanovic



Aussie biscuit company Arnott’s is working with brand participation agency 31ST:SECOND as part of its 150th anniversary celebrations and the launch of Twisted Faves, a new range of Arnott’s cream biscuits.

Putting a modern twist on the classic cream biscuits, 31ST:SECOND was engaged to develop a full point of sale suite to communicate the new Twisted Faves range.

With five year’s experience on the Arnott’s shopper marketing account, 31ST:SECOND is thrilled to be involved in the unveiling of Arnott’s latest products coinciding with the milestone birthday.

31ST:SECOND’s creative director Rachael Egan said: “We’re really proud to be a part of Arnott’s 150 year anniversary! This shopper marketing campaign allowed 31ST:SECOND to showcase how brand participation works and how it influences shoppers on their purchase journey.”

Arnotts150YrsTruck1

31ST:SECOND pulled key elements from the pack design including the twisted swirl background to create stand out in-store. The brand participation agency also developed an illustrative version of the iconic biscuit truck which has been developed into an impactful off location and front gondola end display.

Egan added: “Our aim was to encourage consumers to participate with Arnott’s by developing creative in-store displays that would inspire shoppers to purchase the new product and simply take it home to share (or not to share!)”

 




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