He’s Back! Arnold Schwarzenegger Stars In Riotous Electric Car Anti-Ad

He’s Back! Arnold Schwarzenegger Stars In Riotous Electric Car Anti-Ad
B&T Magazine
By B&T Magazine



Getting gas-lovin’ Americans to switch to electric cars is no easy feat and a new spot starring none other than Hollywood royalty, Arnold Schwarzenegger, aims to show the difficulties in choosing an environmentally-friendly hybrid.

Arnie is the star of a new spot for Veloz, a coalition of electric car industry stakeholders who aim to inform the public of the benefit to driving electric cars via a riotous, fly-on-the-wall skit called “Kicking Gas”.

The 71-year-old veteran actor stars as sleazy used cars salesman Howard Kleiner who does his very best to turn well-meaning customers back to the virtues of big, polluting petrol-powered cars. In the process, Arnie manages to dredge-up a number of lines and clichés from his formidable action back catalogue.

Arnie’s work is is part of a larger public awareness effort for Veloz called “Electric for All” and is the work of an LA-based agency headed by prominent Hollywood TV producers and directors pushing for a greener future.

Check out Arnie in action below:

Commenting on the spot, Schwarzenegger – a longtime environmental activist and clean-energy proponent – said: “Over 16 years ago, I set out to prove that you can have the car you love and the clear air you need.

“I greened my fleet of personal cars, including my Hummers. And I challenged the auto industry to do the same. They now have the electric vehicle technology to outcompete gas-powered cars.”




Please login with linkedin to comment

Ad campaigns Arnold Schwarzenegger

Latest News

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps
  • Media

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps

Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]

a data analyst using technology AI for working tool for data analysis Chatbot Chat with AI, using technology smart robot AI, artificial intelligence to generate something or Help solve work problems.
  • Advertising

Introducing Yahoo Blueprint: A New AI-powered Suite For Better Ad Performance & Optimisation

Yahoo Advertising has launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Fuelled by over 335 million logged in Yahoo users globally, Yahoo Blueprint enhances decisioning, makes AI more accessible, and serves as a results-driven guide throughout the campaign lifecycle to deliver better outcomes for advertisers. This new AI […]

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft
  • Technology

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft

Publicis Sapient, a digital business transformation company, today announced the launch of a new joint venture with Tquila called PS Hummingbird. Lead image: Nigel Vaz CEO of Publicis Sapient The partnership with Tquila, with whom Publicis Sapient has collaborated on several other ventures, will extend Publicis Sapient’s generative AI offerings powered by Microsoft Azure, Microsoft […]