Australian Radio Network (ARN) has announced the appointment of Greg Tremain to the newly created position of partnerships director.
Tremain joins ARN on Tuesday 29th March and brings more than 20 years’ experience working in the Australian media industry to the role. Tremain will be based in Sydney, reporting to ARN’s national agency sales director Matthew Granger.
With his passion for developing innovative, content-led brand solutions, Tremain will work to strengthen existing, and build new relationships with internal and external stakeholders to create and deliver market leading business solutions for ARN clients.
Tremain joins ARN from Authentic Entertainment (formally MCM Media), Australia’s largest radio syndicator, where he began work in 2004 as Australia and New Zealand representative for VEVO and producer of entertainment brands including Take 40 Australia, My Generation and Live at the Chapel.
During more than a decade at Authentic Entertainment Greg launched Authentic Entertainment’s Brand Partnerships team and took on multiple national leadership roles including strategy director, sales director, head of content marketing, head of brand partnerships and most recently commercial director where he led a restructure of Authentic’s national sales operation.
Tremain has also previously worked at Austereo as a client marketing manager, providing strategic sales support to agency, direct sales teams and key clients.
ARN’s national agency sales director, Matthew Granger said Tremain will be a valuable addition to ARN and welcomed him to the role.
“ARN is an audience and customer led business and our commitment to investing in great talent, both on and off air, has resulted in excellent audience growth and built our reputation for delivering effective integrated solutions for clients across our networks,” he said.
“The addition of Greg to our commercial leadership team as partnerships director further strengthens our commercial offering to customers.
“Working with the talented sales, creative, content and strategic team at ARN, we look forward to Greg being a key part of ARN’s customer centric delivery of market leading, creative business solutions.”
Tremain said he was looking forward to joining ARN.
“Over the past few years, I’ve followed and admired ARN’s significant audience growth and transformation into a truly multimedia entertainment business,” he said.
“I’m passionate about helping major brand partners embrace the power of music and entertainment content. I look forward to working with the ARN team as we leverage the scale of their brand portfolio, leading on air talent and evolving digital assets to create unique and engaging opportunities for clients and their brands.”
Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]
B&T's shining a light on industry folk prior to adland. Preference given to anyone purporting actual UFO abduction.
Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]
Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]
WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]
Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]
Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]
Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]
Pinterest reckons jellyfish & moody cowboys will be big in 2024. Refused to be drawn on the return of shoulder pads.
IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]
Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising, announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]
NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]