Australian Radio Network (ARN) and Adshel have teamed up for an innovative digital out-of-home (OOH) campaign using time-sensitive creative as part of today’s history-making ‘You Get A Holiday’ giveaway on KIIS 1065’s Kyle & Jackie O show.

Every single caller who made it on-air on the Kyle & Jackie O show won a dream holiday to London to dine at one of chef Marco Pierre White’s world-famous restaurants thanks to Seven and the launch of its latest reality TV series, Hell’s Kitchen Australia.

.@Minichiello1 just gave away a holiday! @hellskitchenon7 #KJshow pic.twitter.com/SHDZMTd3j4

— Kyle and Jackie O (@kyleandjackieo) August 10, 2017

Created to keep commuters up to date as events unfolded on-air, the time-sensitive digital messaging changed as winners were announced and provided details on how they could be the next winner of a London holiday.

ARN chief marketing officer Anthony Xydis said: “Kyle & Jackie O are known for some of the biggest giveaways, and ‘You Get A Holiday’ is a perfect example of this.

“Creating awareness and hype is critical to these moments for our audiences, and working with Adshel to drive audience interaction through time-sensitive creative this morning is another way to further amplify our content offering in a commuting specific environment.”

David Roddick, sales and marketing director at Adshel, said: “We are pleased to be a part of Kyle & Jackie O’s ‘You Get A Holiday’ giveaway, which uses the dynamic features digital out-of-home offers.

“The flexibility Adshel Live provides is the perfect solution for this campaign.”