How The ARIAs Helped Ten Achieve Its Most Social Year Yet

Photographers are taking a picture of a film star

This story was originally published by

The ARIA's were a social hit for the network.




The #ARIAs made a triumphant and star-studded return to@ChannelTen. Thanks to some amazing and exclusive Twitter content created by @ARIA_Official,@ChannelTen, @Telstra and @Scoopla, Australian music’s night of nights was the most-Tweeted ARIA Awards ever according to @NielsenSocialAU Twitter TV Ratings (NTTR) data.

This year’s #ARIAs was the number one show on the NTTR last night with 128,000 Tweets sent during the @ChannelTen broadcast creating 3.3 million impressions across Twitter while the show was on-air, for an 81% share of all TV-related Tweets last night. The red carpet special was also huge on Twitter, generating 490,000 impressions.

ARIAs




Please login with linkedin to comment

iProximity Mobile Mentor Social Media

Latest News

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]