Are Media has partnered with luxury beauty brand La Mer to launch The Miracle Meal, a two-day luxury dining experience in the heart of Double Bay.
Created through Gourmet Traveller and amplified across Are Media’s broader luxury portfolio, including ELLE Australia and marie claire, the partnership demonstrates how Are Media’s brands can move beyond traditional advertising to create premium experiences that audiences actively seek out and share.
Held over two days at Neil Perry’s Gran Torino in Sydney’s Double Bay, The Miracle Meal draws inspiration from La Mer’s legendary Miracle Broth; the nutrient-rich elixir at the heart of the brand’s renowned skincare collection, crafted through a meticulous fermentation process using sustainably harvested sea kelp.
Inspired by shared values of craftsmanship, quality, patience and precision, Perry developed an exclusive menu that reimagines La Mer’s oceanic origins through food.
The experience features a seafood-rich Miracle Broth, a signature prawn roll, and a Marine Silk Martini, celebrating the depth, texture and transformative qualities synonymous with both La Mer and Perry’s culinary philosophy.
Guests attending the dining experience also receive La Mer Mini Miracles valued at $95, featuring the brand’s coveted day and night moisturisers.
Extending the experience beyond the restaurant, a limited number of beautifully packaged The Miracle Meal takeaway boxes will be available each day, combining the culinary offering with La Mer products in a custom-designed keepsake package.
“The Miracle Meal is a powerful example of how Are Media collaborates with brands to create experiences that are authentic, elevated and culturally relevant,” said Nicky Briger, general manager, Luxury at Are Media.
“Through Gourmet Traveller’s authority in food and luxury lifestyle, combined with the reach and influence of our broader luxury network, we’re able to translate La Mer’s story into a tangible experience that drives both emotional connection and meaningful engagement.”
“La Mer is inspired by the transformative power of the sea, and The Miracle Meal gave us the opportunity to bring that story to life in an entirely new way,” said La Mer Brand general manager Mariko Rex.
“Partnering with Are Media enabled us to move beyond traditional campaign formats and immerse consumers in the craftsmanship, ritual and refinement that define the La Mer brand.”
“Through Gourmet Traveller’s trusted voice and longtime La Mer loyalist Neil Perry’s extraordinary culinary interpretation of La Mer’s famed Miracle Broth, we are excited by this luxury experience that is both culturally relevant and deeply aligned to our brand values.”
Gourmet Traveller and La Mer’s The Miracle Meal is available for two days only, from Thursday 25 June and Friday 26 June, 12pm-4pm at Gran Torino in Double Bay, Sydney.
Dine in meals start from $50, while the limited-edition takeaway box is $25.
