Are Media have teamed with Samsung to launch a new campaign for the PayPal Melbourne Fashion Festival (MFF), encouraging young designers and content creators to step “Into The Night” with the new Samsung Galaxy S22 Series.
“Into The Night” will run across Marie Claire and ELLE.com.au and positions the Galaxy S22 Series, featuring superior low light camera capabilities, as the tool for Millennial and Gen Z creators to express their authentic selves any time of day.
The campaign includes behind the scenes footage from MFF, with social posts, native articles, video, editorial and PR to be rolled out across the next four weeks across Marie Claire and ELLE.com.au.
Are Media tapped into its extensive relationships with leading influencers, engaging TikTok and Instagram star, Maxine Wylde to capture content from MFF using the Galaxy S22 Ultra for ELLE.com.au and across its social platforms.
Marie Claire will host a dedicated digital hub on its website including a brand film, native articles, advertorial and editorial. Featured content includes the best looks from the Marie Claire runway, tips to capturing the perfect content after dark, key night looks and a profile of the hottest up and coming designers.
“Partnering with Are Media on a campaign to amplify the enhanced functionality of our S22 Series was the perfect choice for us,” said Samsung director of product and marketing, Eric Chou.
“The Galaxy S22’s low light capabilities are the best we’ve ever had in a device, and this partnership felt like the perfect opportunity to display this innovation and encourage people to be creative, day or night.”
Are Media general manager, Jane Waterhouse, added, “Our fashion focused brands Marie Claire and ELLE have deep connections with millennials and Gen Z and we are delighted to have partnered with Samsung to create these content-rich experiences.
“Bringing our brands’ reach and years of experience in content creation, together with the strong relationships we have with leading influencers and creators, means we can effectively deliver this innovative campaign that gets cut through to Samsung’s audience across magazine, digital and social platforms.”
