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B&T > Marketing > Are magazine apps coming back?
MarketingMedia

Are magazine apps coming back?

Staff Writers
Published on: 19th May 2014 at 12:02 PM
Staff Writers
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Where previously many magazine brands had jumped on the app bandwagon, monetising these apps and websites still proves a challenge, according to Adweek.

CEO of mobile company Kargo says: ““Now that the dust has settled, it’s more about having a balanced approach that will yield the most ad impressions to actually build the business.”

Bazilion writes: “Today, those impressions are found not in apps but on the mobile Web.”

The lack of measurability of ad impressions within magazine apps and websites, as opposed to TV and print ads, has advertisers reluctant to capitalise on them, argues Emma Bazilion from Adweek.

In response to this, the article outlines how many brands are developing freemiun style apps.

Magazine giant in the US, Hearst, is one such company looking into this with president of Hearst Magazines Digital Media Troy Young commenting that the web-to-app connections will soon be possible.

Just last week US-based publishing blog, Dead Tree Edition, published an article about the nine forces that were murdering magazine apps.

The article argues that magazine apps are becoming an “afterthought”, with publishers moving on to focus on the web presence of brands.

Read more about that article here.

Check out the full Adweek article here.

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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