AppNexus today announced an expansion of its global technology partnership with Microsoft Corp.
AppNexus will deploy its full-stack publisher suite to enable Microsoft inventory to be bought programmatically in 39 additional markets across Latin America, Asia, the Middle East and Eastern Europe by 1 February 2016.
In addition, AppNexus remains the exclusive technology platform in 10 European markets and powers Microsoft’s programmatic advertising in nine markets where AOL manages the sales function. In total, AppNexus is Microsoft’s advertising technology partner in 58 markets.
“With this expanded agreement, AppNexus becomes the technology engine powering Microsoft’s digital advertising in 58 global markets,” AppNexus president Michael Rubenstein said.
“As we look forward to 2016, AppNexus is poised to emerge as the clear and obvious choice for publishers, everywhere in the world. We offer the industry’s only full-stack monetisation engine that is wholly aligned with publisher interests. The expansion of our Microsoft technology partnership is proof positive that when premium publishers look to increase their monetisation and profitability, they partner with AppNexus.”
The agreement names AppNexus as Microsoft’s exclusive technology partner across multiple countries in emerging markets, enabling access in 24 markets to Reserved, Deals and RTB offerings across app-based ad inventory on MSN, Outlook and Skype, as well as third-party apps inventory Windows and Windows phone, through existing local sales houses, who will remain the exclusive resellers of Microsoft premium brand safe inventory.
In addition, the AppNexus platform will power a simple, efficient Deals and RTB offering in another 15 markets across the region by 1 February 2016.
With today’s announcement, AppNexus becomes Microsoft’s technology and programmatic sales partner in Bolivia, Costa Rica, the Dominican Republic, El Salvador, Guatemala, Honduras, Korea, Panama, Paraguay, Romania, Trinidad & Tobago, Ukraine, Uruguay, Venezuela, and Vietnam.
AppNexus will exclusively represent and be the ad tech platform for Microsoft display and Microsoft app-based ad inventory on MSN, Outlook, Skype, and Xbox, as well as third-party Windows, Windows phone, and Xbox apps inventory within these markets.
Global independent creative agency AnalogFolk has added more creative content firepower to its Sydney team with the appointment of award-winning Naomi Martin as senior copywriter and social lead. Martin’s focus will be further building the agency’s creative and strategic capabilities across editorial, branded content, influencers, creation and production. Formerly head of content at IPG Mediabrand’s […]
SkyBus’ latest ‘The Easy Way to Getaway’ campaign via newly awarded creative agency Hardhat aims to give a warm welcome to returning New Zealand travellers, letting them know the airport transfer service is ready and waiting. The win has seen Hardhat lead the charge on SkyBus’ strategy and creative across New Zealand, ensuring confidence in […]
Longtail UX, an Australian founded tech company with 70+ clients across the Americas, EMEA and JAPAC, has today announced a $2.25m supplementary equity raise in partnership with Woolworths Group’s venture capital arm, W23 and Steven Lew-owned group, Global Retail Brands (GRB). The investment builds on the $3m funding round led by Investec through its Investec […]