Instead of creating an iPhone which has longer battery life, Apple has unveiled an iPhone6 and 6s smart phone battery attachment which will set you back AUD$165.
According to the product page: “The Smart Battery Case is engineered specifically for iPhone 6s and iPhone 6, to give you even longer battery life and protection. The soft microfibre lining on the inside helps protect your iPhone, while the soft elastomer hinge design makes it easy to put the case on and take it off again. On the outside, the silky, soft-touch finish of the silicone exterior feels great in your hand.”
Apple doesn’t explicitly specify the battery capacity information, but claims the product can can increase talk times up to 25 hours, Internet browsing up to 18 hours on LTE, and audio and video playback up to 20 hours.
The product has been called a “design embarrassment”, the “battle of the bulge”, a “love hump” and a cheap knockoff.
Apple’s new $99 battery case for iPhone. They have to be messing with us at this point… pic.twitter.com/DhVzy0Lqfq
— Marques Brownlee (@MKBHD) December 8, 2015
Apple won’t make the iPhone thicker for a bigger battery, but they’ll a big ‘ol Fergie hump to the back of your case cuz logic.
— iTwe4kz (@iTwe4kz) December 8, 2015
ah the new iphone benign growth, $99, buy it 2day — BEWARE: Ed Zitron (@edzitron) December 8, 2015
iPhone Smart Battery Case. pic.twitter.com/9tpuIyvBTh
— KJ in a manger ⛄️ (@kjmci) December 8, 2015
— not Jony Ive (@JonyIveParody) December 8, 2015
“Apple released a battery case for the iPhone!” So a Mophie “No dude it’s a case that charges your iPhone!” So a Mophie — Jack Douglass (@jacksfilms) December 8, 2015
Apple’s iPhone battery case is distinctly different from others in that it is tone deaf to a problem they’re able to fix:
— Louie Mantia (@mantia) December 8, 2015
apple’s 2015 lineup is looking great pic.twitter.com/302S7jstSp
— Owen Williams (@ow) December 8, 2015
I am affectionately referring to the bulge on the back of the apple iphone battery case as “the love hump”
— Chris Ziegler (@zpower) December 8, 2015
Haha wtf were Apple thinking with that battery iPhone case. Terrible.
— Andy Daniell (@andydaniell) December 8, 2015
I’m not sure much went into design for this new iPhone battery case. It looks like and iPhone ate an iPod. pic.twitter.com/h4xNutgMRV
— dj fatal (@djfatal) December 8, 2015
This isn’t the first time an Apple product has been pitch-slapped by the public; when Apple launched its $99 ‘Pencil’ stylus accessory for the new iPad Pro the crowd was heard laughing during the presentation and Twitter had a similar response