Apple Says “Your Next Computer Is Not A Computer” In Latest Work For The iPad Air 5
The infamous US high school election, beloved by practically every American teen movie, is the plot for Apple’s new work spruiking the just-released and highly anticipated iPad Air 5.
Called “Election”, the fast paced spot features a group of competitive students using the iPad Air to create campaigns for an upcoming election. The iPad Air’s camera, Apple Pencil support, 5G connectivity, messaging, keyboard compatibility, and other features are shown off.
The spot uses an old Apple tag – “Your next computer is not a computer” – that the brand has used previously to market its various other iPads.
The spot’s the work of New York-based agency TBWA\Chiat\Day while the device itself is now available in Australia with the 64GB starter version retailing for $A929.
Check out the new work below:
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