Apple To Ramp Up Spotify Rivalry With Hollywood Play

Apple To Ramp Up Spotify Rivalry With Hollywood Play

Apple has set its sights on Hollywood to counteract slowing sales of iPhones and iPads, with plans to build a new business around distributing original TV shows and movies.

According to The Wall Street Journal, sources said the original content would be available to subscribers of Apple’s music streaming service, which already offers a limited number of documentary-style programs on musos.

The sources said the tech behemoth has been chatting to producers over the last few months about buying rights to scripted TV programs, and has reached out to marketers from networks and studios to discuss promotional arrangements.

The Wall Street Journal reported that Apple is also looking into distributing movies, according to sources, and is aiming to offer original scripted content by the end of the year.

This new business venture by Apple would give the company a big point of difference against its music streaming rival Spotify, but it doesn’t appear that it is gearing up to spend enough to directly compete with Netflix, Amazon Prime Video or pay TV networks, The Wall Street Journal noted.




Please login with linkedin to comment

einsights Luke Starr

Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]