Apple Adds Extra Privacy Controls To Further Delight Marketers & “Spacial Computer” VR Headset

  • Apple-WWCD23-Vision-Pro-Light-Seal-and-Digital-Crown-230605
  • Apple-WWCD23-Vision-Pro-VisionOS-230605
  • Apple-WWCD23-Vision-Pro-with-battery-230605
  • Apple-WWCD23-Vision-Pro-glass-230605
  • Apple-WWCD23-Vision-Pro-Head-Band-230605
  • Apple-WWCD23-Vision-Pro-lifestyle-with-battery-FaceTime-230605
  • Apple-WWDC23-Privacy-Safari-fingerprinting-protection-230605
  • Apple-WWCD23-Vision-Pro-lifestyle-working-230605
1 / 8

Apple’s Worldwide Developers Conference (WWDC) took place in Cupertino overnight and saw the iPhone giant reveal a raft of new privacy controls designed to prevent user tracking and device identification.

Apple CEO Tim Cook even took the time out of his busy day to reveal the Apple Vision Pro, a “spatial computer” and definitely not a VR headset.

First among those privacy updates were some additional features for the Safari browser. Apple said that a “significant update” would provide “even greater protection against trackers.”

The company said that “advanced tracking and fingerprint protections” would prevent websites from using new techniques to track or identify a user’s device.

Link tracking protections would also come to Messages, Mail and Safari Private Browsing. “Some websites add extra information to their URLs in order to track users across other websites,” explained Apple. But now, when users share links within Messages, Mail and Safari Private Browsing this tracking information will be removed.

These tools add to the AppTrackingTransparency tools that Apple added in iOS two years ago, making it harder for marketers to identify who a user was and personalise messaging and serve targeted ads to them.

“Privacy is designed into every new Apple product and feature from the beginning,” said Craig Federighi, Apple’s senior vice president of Software Engineering.

“We are focused on keeping our users in the driver’s seat when it comes to their data by continuing to provide industry-leading privacy features and the best data security in the world. This approach is evident in a number of features on our platforms, like the major updates to Safari Private Browsing, as well as the expansion of Lockdown Mode.”

Then, rounding out the show, Apple introduced the Vision Pro. The company said it “creates an infinite canvas for apps” and works as more of an augmented reality (AR) headset, letting users do all kinds of boring things such as have VR meetings and work with large, virtual desktops.

“Built upon decades of Apple innovation, Vision Pro is years ahead and unlike anything created before — with a revolutionary new input system and thousands of groundbreaking innovations. It unlocks incredible experiences for our users and exciting new opportunities for our developers,” said Cook.

Apple also said that the Vision Pro would bring new entertainment experiences to bear. It can apparently turn any space into a personal movie theatre with a screen “that feels 100 feet wide” and an advanced Spatial Audio system. Users can watch movies and TV shows, or enjoy stunning three-dimensional movies.

Games are also in the offing for the headset, with more than 100 Apple Arcade games already available. There is even a new App Store for the Vision Pro that could potentially offer ad opportunities for marketers.

“Creating our first spatial computer required invention across nearly every facet of the system,” said Mike Rockwell, Apple’s vice president of the Technology Development Group. “Through a tight integration of hardware and software, we designed a standalone spatial computer in a compact wearable form factor that is the most advanced personal electronics device ever.”




Please login with linkedin to comment

Apple

Latest News

Limited Tickets Still Available For First Ever Industry Pantomime
  • Advertising

Limited Tickets Still Available For First Ever Industry Pantomime

With just over 24 hours to go until the world premiere of Addy Lala and the Mood Tea Thieves, limited tickets are still available for the pantomime, which will run for one night only at the Everest Theatre in Sydney’s Seymour Centre on December 5th. All in the industry are encouraged to come along to […]

Palin Communications joins GlobalCom PR Network
  • Marketing

Palin Communications joins GlobalCom PR Network

Specialist Australian health PR agency, Palin Communications, has joined GlobalCom PR Network with a view to delivering meaningful, consistent, impactful, global health campaigns across a range of countries and regions.

2045: A New Melbourne-Based Creative Agency Founded by Tim Evans and Nick Auditore
  • Marketing

2045: A New Melbourne-Based Creative Agency Founded by Tim Evans and Nick Auditore

2045, a Melbourne-based creative agency founded by Tim Evans and Nick Auditore has just launched. The agency takes its name from the year futurist Ray Kurzweil predicted organic and artificial intelligence would converge. Lead Image: 2045 Team Evans was formerly a Partner and Executive Strategy Director at DT (now AKQA), before co-founding B.B.E in 2015. […]

New Years Eve fireworks
  • Marketing

National Breast Cancer Foundation Announced as Charity Partner For NYE Sydney

The National Breast Cancer Foundation has been announced as the Charity Partner for Sydney New Year’s Eve. The Australian not-for-profit organisation is represented by the pink ribbon and raises money to fund world-class research towards its vision of zero deaths from breast cancer. Research that saves lives through a better understanding of how to prevent […]

Emporium Unveils Unique Christmas Campaign: “Every Tradition Starts Somewhere”
  • Campaigns

Emporium Unveils Unique Christmas Campaign: “Every Tradition Starts Somewhere”

This holiday season, Emporium Melbourne has announced its festive creative campaign that celebrates and encourages the Melbourne community to embrace their personal ‘untraditional traditions’ – the unique traditions that make Christmas truly special for them, and their family. The campaign’s tagline, “Every tradition starts somewhere”, reflects Emporium’s commitment to embracing, inspiring and applauding diverse traditions […]

Reddit Updates Conversation Placement Ads Formats
  • Technology

Reddit Updates Conversation Placement Ads Formats

Reddit has announced updates to its new ads placement with Carousel Ads and Product Ads. These new units, placed in the heart of Reddit discussions, provide an even more dynamic and compelling way for advertisers to scale to relevant audiences, deliver deeper value to users, and drive stronger, full-funnel performance among the hundreds of thousands […]

Full Throttle Into 2024: Drive.com.au Announces 12 New Products In 2024 Upfronts
  • Media

Full Throttle Into 2024: Drive.com.au Announces 12 New Products In 2024 Upfronts

Automotive Network Drive has announced its 2024 upfronts, its biggest in more than a decade, with a suite of more than 12 new products that underpin its vision to be the number one automotive network in Australia. Now in its 27th year and with a monthly audience of 2.45 million, Drive is leveraging its reputation […]