Apparent has unveiled its first integrated campaign for Kinatico Compliance, following the agency’s remit expansion to include media alongside creative in late 2025.
The campaign introduces Kinatico’s newest solution, which reimagines workforce compliance by transforming it from a tedious obligation into a strategic business advantage. This is delivered through simple, secure and seamless daily compliance management underpinned by data turbo charged with AI.
At the heart of the campaign is KC, an Australian working dog who embodies the platform itself: alert, reliable and trained to sniff out compliance risks before they bite. In a series of fun scenarios, Kinatico demonstrates how the platform keeps businesses ahead of risk in real time, turning a traditionally ‘dry’ subject into an engaging and memorable narrative. The campaign was shot in a studio with a kelpie performing as the hero talent and doing tricks like jumping through a hoop, riding on a desk chair and picking up a clipboard.
Targeting risk officers, HR directors, compliance officers, IT decision makers, and operations managers, the campaign blends strategic media with clever creative storytelling, showing how integrated thinking can solve a complex B2B problem while shaping a B2B brand. Early testing has already delivered strong engagement and interest, proving that even compliance can be positioned in a way that is fun and business-relevant.
“This campaign is about more than launching a product, it’s about transforming Kinatico into a modern compliance leader,” said Hamish Stewart, chief creative and experience officer at Apparent. “By blending creativity with strategic media, we’re showing how Kinatico Compliance can turn compliance from a cumbersome task into a business advantage.”
Simon Pugh, chief media officer, Apparent, added: “We partnered closely with the creative team to ensure media placements went beyond high-indexing B2B environments, using media as a canvas for storytelling. Through a mix of high-stature placements that elevated the brand and contextual partnerships that built credibility and trust, we maximised impact and introduced the benefits of Kinatico Compliance to key decision makers.”
The campaign rolls out across video, digital, out of home and print. High-impact placements include Sydney Airport, leveraging the ‘Halo’ within the Qantas terminal. Content partnerships with AFR, Forbes and Foundry are designed to build credibility and drive interest through native articles and sponsored content. Complementing this, DOOH, LinkedIn, digital and audio channels connect full-funnel messaging, spanning awareness through to lead generation.
“We’re excited to bring Kinatico Compliance to life with this campaign. Apparent has helped us turn a complex topic into something memorable, positioning Kinatico as a trusted companion for businesses and we’re excited to be rolling it out more broadly,” concluded Chantal Walker, chief experience officer, Kinatico.
Credits:
Client: Kinatico
Chief Experience Officer: Chantal Walker
Digital Marketing Manager: Siobhan MacLeod
Marketing Coordinator: Thomas Bendtsen
Agency: Apparent
Production Company: Photoplay Photography
Photographer/Director: Nick Bowers
Executive Producer: Ross Colebatch
