Apparent Names Matt Olanda As Client Services Director

Apparent Names Matt Olanda As Client Services Director

Apparent has welcomed Matt Olanda into the fold as client services director. With over 17 years of experience in London and Sydney agencies – as client service lead across CX and digital – Olanda brings a unique perspective to growing client partnerships and driving results through creativity.

Following significant local and international client growth, the Sydney headquartered independent has seen its full-time employees rise to over 130.

Phil Smith, Apparent CEO said: “We’re excited to welcome Matt into our team as we continue to deliver strong growth and win new business both in Australia and internationally, while expanding our remit with existing clients. Matt brings with him rich experience and a deep specialism in CX, digital and customer communications. He sees the agency and client relationship as a true partnership and takes a hands-on approach to drive positive results through creativity.”

Olanda brings extensive leadership experience from both Sydney and London-based agencies, including 303 MullenLowe and MercerBell, where as client service director, he has managed large teams across several blue-chip clients such as Foxtel, Audi, HBF Insurance, Suncorp, American Express, Rolls-Royce Motor Cars, BMW, Unilever and the Department of Health (UK).

Olanda added: “It’s an exciting time to come aboard. Apparent is one of the fastest growing independents in Sydney with clients across the globe and a full-service offering. I’m thrilled to join such a talented team and look forward to building on their great work. It’s an opportunity to further strengthen our partnerships with our incredible clients like Cricket Australia, Tourism Australia, Google and LinkedIn who have a real appetite for solving business problems and delivering customer-first creative solutions.”




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