Apparent Appoints Joint Creative Directors From Within

Apparent Appoints Joint Creative Directors From Within
SHARE
THIS



Customer engagement agency Apparent has promoted Michelle Turchini and Simon Bloomfield to the newly created roles of joint creative directors, following strong business growth.

Over the past 12 months, the independent Sydney agency has increased its staff to more than 60 people and moved into larger offices off the back of new and organic business growth in both Australia and international markets.

The appointment of Turchini and Bloomfield (pictured above) as joint creative leaders reflects the growing remit of work for Apparent’s clients, which include Google Chrome Enterprise and VMware Cloud both internationally and locally, Campari Group, Visa, Nikon, ResMed, and Medical Director.

Turchini joined Apparent in June last year as creative group head of design and UX, while Bloomfield joined the agency as head of copy and content in August.

Apparent CEO Phil Smith said: “As the agency continues to grow, having experienced senior leaders in creative roles will help us manage the expanding relationships with our clients.

“In Michelle and Simon, we have two people with proven track records in their respective specialties of design and copy that will deliver on the specific needs of clients’ customer engagement work.”

Commenting on her new role, Turchini said: “The work we’ve been doing for our clients spans a range of diverse outcomes, with the connecting thread being a dedicated focus on engaging our audience.

“With an approach like this there are no creative limits, which is a hugely exciting prospect.”

Bloomfield said: “Apparent has been quietly building up some incredibly strong strategic partnerships with some amazing global and local brands.

“I’m very excited about the prospect of working with the team to turn our world-class thinking into creative campaigns that will have a global reach.”

Please login with linkedin to comment

Apparent Michelle Turchini simon bloomfield

Latest News

“We’re In Big-Bang Readiness”: Flight Centre To Ramp Up Media Buying Activity
  • Advertising
  • Marketing
  • Media

“We’re In Big-Bang Readiness”: Flight Centre To Ramp Up Media Buying Activity

Flight Centre Travel Group is anticipating some of its biggest years of growth as Australia’s vaccination rollout gains momentum, travel restrictions ease and international borders start re-opening. With travel industry leaders forecasting unprecedented demand for both domestic and international travel as the world moves into a phase of post-COVID management, Flight Centre Australia general manager […]

Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]

Herd MSL Announces Foxtel Account Win
  • Advertising
  • Marketing

Herd MSL Announces Foxtel Account Win

Comms agency Herd MSL announces Foxtel win. Forgoes office party poppers on account of the new $1300 Dyson cordless vac.

DoubleVerify Launches Enhancements To Brand Safety And Suitability Solution
  • Technology

DoubleVerify Launches Enhancements To Brand Safety And Suitability Solution

DoubleVerify has today announced enhancements to its brand safety and suitability solution that include the introduction of DV’s Brand Safety Floor as a turnkey option, extending Brand Suitability Tiers on YouTube, and more. Available to both advertisers and publishers since January 2021, Brand Suitability Tiers allow brands to align suitability settings with their own unique standards, […]

Aimee Buchanan Lands GroupM CEO Job
  • Media

Aimee Buchanan Lands GroupM CEO Job

Aimee Buchanan quits OMD to take up GroupM CEO role. Leaving gift ideas include mounted moose head & ALDI traffic cones.

Retired Marketing Man Andrew Piccoli Speaks About His Children’s Book ‘Dexter The Dahu’
  • Marketing

Retired Marketing Man Andrew Piccoli Speaks About His Children’s Book ‘Dexter The Dahu’

Andrew Piccoli spent his career overseeing some of Australia’s most memorable ad campaigns. Now, he has turned his attention to a particular area of passion: children’s literature. Now retired, Piccoli spent the COVID-19 lockdown writing the story of Dexter the Dahu for children aged between five and nine. He has donated a copy of the charming […]