Customer engagement agency Apparent has promoted Michelle Turchini and Simon Bloomfield to the newly created roles of joint creative directors, following strong business growth.

Over the past 12 months, the independent Sydney agency has increased its staff to more than 60 people and moved into larger offices off the back of new and organic business growth in both Australia and international markets.

The appointment of Turchini and Bloomfield (pictured above) as joint creative leaders reflects the growing remit of work for Apparent’s clients, which include Google Chrome Enterprise and VMware Cloud both internationally and locally, Campari Group, Visa, Nikon, ResMed, and Medical Director.

Turchini joined Apparent in June last year as creative group head of design and UX, while Bloomfield joined the agency as head of copy and content in August.

Apparent CEO Phil Smith said: “As the agency continues to grow, having experienced senior leaders in creative roles will help us manage the expanding relationships with our clients.

“In Michelle and Simon, we have two people with proven track records in their respective specialties of design and copy that will deliver on the specific needs of clients’ customer engagement work.”

Commenting on her new role, Turchini said: “The work we’ve been doing for our clients spans a range of diverse outcomes, with the connecting thread being a dedicated focus on engaging our audience.

“With an approach like this there are no creative limits, which is a hugely exciting prospect.”

Bloomfield said: “Apparent has been quietly building up some incredibly strong strategic partnerships with some amazing global and local brands.

“I’m very excited about the prospect of working with the team to turn our world-class thinking into creative campaigns that will have a global reach.”