APN And Cummins&Partners Work With Good Thnx To Help Them Thank All

APN And Cummins&Partners Work With Good Thnx To Help Them Thank All
Emma O'Leary
By Emma O'Leary
SHARE
THIS



Australian charity Good Thnx has been able to spread the word about its gratitude-based business, with the help of APN Outdoor and Cummins&Partners South Australia.

Launched in July last year by co-founders Shannon Poulton and Ante Juricin, Good Thanx has an online platform aimed at spreading goodwill by enabling someone to reward a good deed with a thank you – a thank you that can be immediately distributed to the charity of choice of the person who has done a good deed.

Described as the world’s first peer-to-peer thanking platform, Good Thnx said APN’s support, of around $500,000 of free outdoor media, would be used for a national outdoor campaign to say thanks to those who have gotten involved with  Good Thnx thus far.

“The simple idea of embracing the power of gratitude and appreciation will act as a positive behavioural loop, encouraging more acts of kindness and more rewarding of good behaviours, and on it goes,” Poulton said.

“So when APN Outdoor kindly offered their support to our cause, it made sense for us to use the space to say thanks to the people and organisations that helped make Good Thnx possible.”

The three-month campaign started by saying thanks to Good Thnx interns, Brian and Younis, and will then say thanks to a number of different individuals or organisation every day for a period of three-months.

“APN Outdoor is very pleased to support and assist in getting the word out about this brilliant initiative,” APN Outdoor general manager of marketing Janine Wood said.

“Good Thnx represents the innovation and lateral thinking that APN Outdoor strives to embody and we are so happy to be able to offer our inventory to share the Good Thnx story with Australia.”

The Good Thnx outdoor campaign was co-conceived by Cummins&Partners South Australia, who also helped to broker the outdoor deal and directed the creative execution.

Good Thnx’s small group of shareholders, include the co-founders Shannon and Ante, as well as Google Australia’s Alan Noble, Cummins&Partners Adam Ferrier, and World Vision Australia’s former chief innovation officer, David Paterson.

Good Thnx’s has several foundation charities including; World Vision Australia, WWF Australia, RSPCA South Australia, St Vincent de Paul Society Victoria, and beyondblue, with more joining the platform since.

Now go and download the app and say Thnx to someone.

Credits
APN Outdoor
Good Thnx
Cummins&Partners South Australia

Please login with linkedin to comment

Big Brother Nielsen's Homescan shopper panel

Latest News

The Key To Understanding Your Competitors
  • Opinion

The Key To Understanding Your Competitors

Suzzanne Laidlaw (pictured below) is an internationally accredited business coach, global leader in business planning and author of the new book, “What’s Your Plan?”. In this guest post, Laidlaw argues that examining your competitors might be just as important for post COVID-19 success as examining your own… The industries around you are always changing, new […]

Opinion

by B&T Magazine

B&T Magazine
George Savvides Appointed As SBS Chair
  • Media

George Savvides Appointed As SBS Chair

SBS has appointed George Savvides AM as the new SBS Chair, as announced by the Minister for Communications, Cyber Safety and the Arts for Communications, Paul Fletcher MP, today.  SBS Managing Director, James Taylor; said: “On behalf of the Board and SBS, I’d like to congratulate George on his appointment. Since being appointed as Deputy […]

Tasmanian Paper Rejigs Aussie Map, Moving Victoria Off The Mainland
  • Media

Tasmanian Paper Rejigs Aussie Map, Moving Victoria Off The Mainland

Tasmania’s Hobart-based Mercury has decided to rearrange the Australian map by moving itself onto the mainland and pushing Victoria off. As Victoria’s rise in COVID-19 cases continues, the Tassie newspaper decided to take matters into its own hands and physically banish the state, placing Tasmania between South Australia and NSW instead. Rivalry between Australian states […]

Recommended

by B&T Magazine

B&T Magazine
QUT Launches Refreshed ‘Real World’ Campaign Via BCM
  • Campaigns

QUT Launches Refreshed ‘Real World’ Campaign Via BCM

QUT’s long-term partner BCM has developed brand and student recruitment campaigns for the university for the past 19 years, featuring real student stories about their QUT experiences and real-world success as graduates. But what makes this year different? To reflect QUT’s vision for 2020, BCM has revisited the ‘classic’ QUT graduate success story formula, but […]

Big Brother & Kargo Team Up In Market-First Branded Takeover Ad
  • Technology

Big Brother & Kargo Team Up In Market-First Branded Takeover Ad

To coincide with the launch of Seven’s Big Brother, creative performance company Kargo has announced the findings of its launch campaign for the program, utilizing the advertising industry’s only mobile, 100% share of voice Branded Takeover solution. Working with a variety of publishers, Channel 7 harnessed Kargo’s Branded Takeover campaign during promotion for the new […]

Stateside Sports Selects Emarsys For CDP Technology
  • Technology

Stateside Sports Selects Emarsys For CDP Technology

Stateside Sports, Australia’s home of United States sports lifestyle, has partnered with Emarsys, the only omnichannel customer engagement platform built to accelerate business outcomes, as it looks to double its customer database and retail presence within the next two years.