Macca’s has today launched a new campaign that takes a fresh look at Aussie’s relationship with winter and the joy of spending time together.  Winter can get a bad rap, but Macca’s has chosen to celebrate it as time to enjoy delicious food and moments with friends and family. Beginning with a 30” TVC running […]

The out of home industry has announced an increase of 14.8 per cent on net media revenue for Q2 2022, reporting $249.5 million, up from $217.3 million for the same quarter in 2021. Digital OOH (DOOH) revenue accounts for 62.4 per cent of total net media revenue year-to-date, an increase over the recorded 58.3 per […]

oOh!media has strengthened its Queensland retail media portfolio, today announcing it has struck new and renewed long-term partnerships with 10 shopping centres across this key state. oOh! has further extended its exclusive agreement with McConaghy Properties, adding Westlands Roma and Kingaroy Shoppingworld centres to its existing portfolio of key centres at Castletown Shoppingworld Townsville (lead […]

KPMG Australia has launched KPMG Customer, a re-imagined end-to-end customer business bringing together the best of customer technology and analytics, marketing, research, reputation, digital experience, and creative. KPMG Customer includes the team formerly known as KPMG CBMA as well as a newly integrated digital experience team which delivers technology services from martech implementations to end-to-end […]

This year marks TABOO’s 21st birthday and a new chapter in the agency’s evolution as it announces the official launch of innovation and design unit, Taboo LABS. LABS will sit alongside the group’s recently launched forecasting business, SOON Future Studies, that has already won a slate of blue-chip clients across Australia, USA, India, France and […]

Uber ANZ has announced the launch of Uber Advertising , the company’s first advertising sales division outside the US,  and the appointment of Michael Levine (lead image) to lead the business. The new leadership position is the first outside of the United States, and will hold responsibility for launching Uber’s advertising services across the region. […]

Red Havas has strengthened its growing PR healthcare offer, Red Havas Health, with three new hires, spearheaded by the appointment of long-time health sector specialist Nicole Phillips as client services director. In this role, Phillips will lead on client accounts, identify new business opportunities in the health technology and health services sectors and act as […]

Australia and New Zealand’s largest experience marketplace, Big Red Group, has announced the appointment of Paul Connell as its chief marketing officer to lead the business through the next stage of growth. Connell will be based at Big Red Group headquarters in Sydney and focus on delivering impact across the group and its stable of […]

Bank of Queensland Group has announced that following an extensive review of their existing media agency roster, the Group will split media across two agencies, being Performics and Initiative. As part of the acquisition of ME Bank by the BOQ Group in 2021, the marketing teams from across the Group were consolidated into one central […]

Luisa Dalli (lead image) is a senior strategist at Havas Media Group. In this guest post, Dalli says Australia didn’t merely  elect the Albanese government but it also shone a bright light on where we are and what we want as a nation… It’s been two months since Australia’s federal election, yet the underling feeling […]

Posted 14 hours Ago

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Proof the red carpet's about the only interesting part of the Logies comes this story from B&T's Christian obsessive.

In uncertain times, trusted sources become even more significant in the world of media. Elise Bennett (pictured), head of account management (APAC) at Outbrain, reveals what advertisers need to know about the new trust exchange. Instability breeds uncertainty. From bushfires to the pandemic and war, there’s been plenty of both to go around in recent […]

MasterChef continues to prove it's like a proverbial Thai red curry left in the fridge overnight - it just gets tastier.

Sure, B&T's radio ratings aren't always first or aren't particularly thorough, but we guarantee a Media Watch-free read.

GfK Survey 4 of 2022 reveals that Nine’s talk stations achieved a cumulative audience of 1.873 million – up 9.1 per cent on Survey 4 of 2021. It’s the highest ever Survey 4 audience for the network, and comes off the back of record audiences in Surveys 1, 2 and 3. Sydney’s 2GB is a […]

There is nothing more divisive than tennis ace Nick Kyrgios. Save for hot or cold custard or Nicole in 'Eyes Wide Shut'.

Posted 21 hours Ago

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B&T never condones the use of drugs in any manner. Except for crappy dance music, where they're almost a necessity.

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It does help to have seen Lindsay Lohan's back catalogue with this ad. Not that we'd knowingly wish that on anyone.

Posted 22 hours Ago

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A lucky Neighbours fan could win the ultimate prize. Well, by "ultimate" there appears to no sign of Charlene or Harold.

Diary free the morning of the 27th? Want to fill your stomach with brekkie & brain with social selling skills? Read on.

Look, it's top expert tips on relationship marketing. Could possibly be useful for weeding out creeps on datings apps.

Independent SEO agency Optimising has further reinforced its commitment to the environment by being part of 1% for the Planet, on the back of it gaining B Corp Certification last year. Optimising continues to walk the walk around environment sustainability by being part of the global movement, which inspires businesses and individuals to support environmental […]

Think Instagram is dead? Think again with this. That said, it's safe to say Myspace & the Blackberry are now both dead.

Sue Squillace heads for the Dentsu exists. Framed Indigenous art current leads wine decanter in leaving present options.

Posted 23 hours Ago

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SCA rebrands its promotions division to Brand Experience. Also encouraging the use of the buzzword "moving the needle".

View Australia's top performing media agencies for May right here. Or rage away if your filthy competitors are on it.

Posted 23 hours Ago

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M&C Saatchi nabs top performing creative agency slot. Refutes claims it had to do with Woolies selling $12 lettuces.

Friends & colleagues invited to a memorial for radio legend Peter Harvie. Even sworn enemies likely to gain admission.

A tidy desk and punctuality aren't enough to win a Best of the Best Award. Not, that we do stress, they'd hurt either.

Posted 1 day Ago

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Has the regionals ever been hotter, B&T asks? Nothing a global pandemic & cheaper hooch prices haven't aided, mind you.

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oOh! supremo to appear at the Newcastle Business Club. Planning some Screaming Jets or some Silverchair as intro music.

Media and communications staff at all levels are invited to take part in a national online survey examining perceptions and practices around cultural diversity, inclusion, and representation in the industry. The FAIR survey, now in its second year, provides a snapshot of cultural diversity in the communications industry, as well as how practitioners incorporate diverse […]

PubMatic has announced a partnership with AlikeAudience in Australia, Japan, and Indonesia, enabling advertisers to access quality audience data on the supply side. Activating data on the supply side cuts down complexity and delivers more efficiency and value for both media buyers and data owners, through higher match rates and better CPMs. The partnership expands […]

Callers to PHD treated to the Love Boat theme song as hold music today after agency snares cruise line's media.

Apex Car Rentals unveils latest brand campaign. Apex customer reveals "I am going to thrash the living shit out of you."

WeAre8's not even launched & already the appointments are coming thick and fast. News of a printer can't be far off.