Anyone Say Print? Medium Rare To Launch ‘Brighter’ Magazine For CBA, Available In 700 Branches

Anyone Say Print? Medium Rare To Launch ‘Brighter’ Magazine For CBA,  Available In 700 Branches

News Corp’s content agency Medium Rare has added Commonwealth Bank to its growing list of blue-chip clients.

In this new partnership, the agency will work closely with Commonwealth Bank’s marketing department to create a new bi-monthly magazine title, Brighter, as part of their content ecosystem.

The print title, slated for a May launch, will initially be distributed to over 700 Commonwealth Bank branches around the country.

Brighter magazine will incorporate a lifestyle focus, oriented around four key content pillars: Know, Grow, Save and Dream. The advertiser-supported title will have an initial print run of 200,000, available for all CommBank customers both in branches and digitally on commbank.com.au.

Brighter will provide tips and hacks to help negotiate cost-of-living challenges and improve financial literacy.

Kirsten Galliott, who has been promoted to head of content for travel and business at Medium Rare, will oversee the content strategy, while Tony Rice, creative director of Travel and Business, will be responsible for steering design. They will be supported by a core team at Medium Rare, including content director Brooke Le Poer Trench and art director Christie Brewster.

“Commonwealth Bank helps more Australians manage their finances than any other bank. These relationships help us to understand the challenges that many people are facing, especially in these changing economic times. Our new publication is therefore designed to engage and support our customers managing day-to-day financial needs, preparing for the unexpected and turning their dreams into a reality,” said Jo Boundy, chief marketing Officer at Commonwealth Bank.

“We look forward to strengthening engagement with the Commonwealth Bank customer, with Brighter as an anchor of inspirational and actionable content,” said Fiorella Di Santo, chief commercial officer at Medium Rare Content Agency.

“There is a dearth of engaging content about finance,” added Galliott. “We will be creating lifestyle content that will really help the CommBank customer, whether they’re looking to make the most of tax time or saving up for a dream holiday.”




Please login with linkedin to comment

Commonwealth Bank medium rare

Latest News

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team
  • Marketing

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team

Thrive PR Melbourne has kicked off the year with new appointments, promotions and a new leadership team, marking the delivery of a transformation strategy that’s seen the agency diversify and strengthen its corporate, consumer and integrated digital service offering in Victoria. Lead image:  (L-R) – Sophie Maguire, Melanie Campbell, Nathan McGregor, Zoe Raknes, Erika Rutledge, […]

Leos Appoints Clare Pickens As CEO
  • Advertising

Leos Appoints Clare Pickens As CEO

Reports of Pickens demanding new corner office with wingback chair greatly exaggerated, says Publicis PR team.

Russel Howcroft & Freddie Young Headline AdMission Podcast
  • Advertising

Russel Howcroft & Freddie Young Headline AdMission Podcast

Iconic Australian ad guru Russel Howcroft and industry up-and-comer Freddie Young from Good One Creative have today launched their experimental, no spin advertising podcast, AdMission, in partnership with 9Podcasts. AdMission tells the uncensored stories behind the world’s most talked about brands, ideas, campaigns, advertising news and industry screw ups, as well as offering sharp insight […]

CPR First Aid Study: Weight Loss & Healthy Eating Among Most Googled Personal Goals
  • Marketing

CPR First Aid Study: Weight Loss & Healthy Eating Among Most Googled Personal Goals

According to a new study from CPR First Aid has revealed that Aussies’ most Googled personal goal in the summer is losing weight, new research has found. Their next most researched summer objective is healthy eating, followed by drinking more water. This time of the year, Aussies want to stop snoring and quit smoking more […]

Twilio: Customer Data Platforms Are “Critical Foundation” For AI-Driven Customer Insights
  • Technology

Twilio: Customer Data Platforms Are “Critical Foundation” For AI-Driven Customer Insights

Businesses are integrating customer data platforms with AI and analytics to personalise customer experiences and drive business success, according to a new report from Twilio Segment. Lead image: Kathryn Murphy, SVP of product and design, Twilio. The fifth annual Customer Data Platform Report, which reflects the findings of anonymised usage data from Twilio Segment’s more […]

Word of Mouth Digital Welcomes Six New Brands To Its Growing Portfolio
  • Marketing

Word of Mouth Digital Welcomes Six New Brands To Its Growing Portfolio

Word of Mouth Digital, a Sydney-based full-service digital marketing agency, has announced the addition of six diverse brands to its expanding client portfolio. Lead image: Alex and Tash Williams These new partnerships span various sectors, including pet care, cognitive health, home construction, wellness, and retail, showcasing the agency’s commitment to fostering growth through strategic collaboration […]