Re, M&C Saatchi Group’s brand consultancy, has appointed the highly regarded Anna Fisher to General Manager.
Fisher comes to the role following more than 15 years as a proven performer in brand strategy, identity and design in agencies both sides of the Tasman.
She has extensive experience across a wide range of industry sectors including finance, insurance, energy, food & beverage, country and regional branding.
Most recently Fisher was client services director at Frost Design and was formerly a director of Designworks Group.
She was a key member of the team delivering innovative product and brand experiences for Air New Zealand during a period the carrier was anointed Airline of the Year three out of four years from 2010.
Other significant projects have included Brand New Zealand, Westpac Brand and Stakeholder Comms and new product development for Coca-Cola and growth strategies for McDonald’s.
Re co-founder and managing director Patrick Guerrera said Fisher’s appointment is a watershed moment for the business.
“Anna brings a wealth of experience in creating and implementing strategic frameworks and design thinking for clients, enhancing agency processes and efficiencies, development of staff capabilities and sustainable long-term business growth.
“She will be a phenomenal asset for us and our clients.”
Fisher is “tremendously excited by the opportunity to work with some of most talented people on some of the most interesting projects for some great brands.”
“Re’s ambition is to push boundaries, develop powerful ideas and build brands that are notorious for their creative ingenuity, and it will be fantastic to play a part in all that.”
Since launching in February 2009, Re has undergone considerable growth on the back of its nation-branding for Abu Dhabi, Building Brand Australia, plus rebranding of bluechips Optus, CommBank and ANZ globally among a plethora of award-winning work.
