“Simple and striking, with heraldic cues that echo his dominance on the court.” Not words to depict a backhand winner or a match-point ace but, remarkably, a description of Andy Murray’s new logo.
Yes, Andy Murray’s new logo, a piece of sports branding wizardry that will be emblazoned across all things Murray-related in the coming year and beyond, Britain’s No1 following in the footsteps of Roger Federer and Rafael Nadal by creating a personal image that, according to the “brand storytelling” group Aesop, who developed the design, “captures Andy’s energy and spirit”.
Aside from the heraldic cues, Murray’s logo combines his initials and the number 77. In 2013 he became the first British man in 77 years to win Wimbledon, a victory that fell on the seventh day in the seventh month of that year, and that September set up a management company, 77 Management.
The design will be seen for the first time at the Australian Open next week. Murray’s appearance in Melbourne will be his first major tournament since his split from Adidas. The Scot did not renew a five-year deal with the German company last year and instead signed with the American sportswear brand Under Armour.
Read the full article here. Image via The Guardian.
