And The Media Device Gen Ys Could Most Do WIthout Goes To….? Come On Down TV!

And The Media Device Gen Ys Could Most Do WIthout Goes To….? Come On Down TV!
SHARE
THIS



Only two years ago three-quarters of consumers nominated desktops and laptop computers as the most important device they needed to connect to the internet.

Today those old clunkers can’t even scrape together a majority. Instead smartphones top the poll and with new devices coming online all the time, the age of the brick has passed forever.

The research by Ofcom Technology asked, “Which is the most important device you use to connect to the internet at home or elsewhere?”

Smartphones topped the list at 33 per cent of respondents, more than double the number two years ago. And that figure doesn’t include tablets which also grew strongly from eight per cent to 19 per cent.

As blogger daringfireball (from where we sourced the reference noted) said, Assuming the polling is valid, this suggests we’ve already passed the inflection point where most people consider their mobile devices (phone and tablet) central to their use of the internet.”

Some description

The change brought by mobility is only likely to accelerate as not only are the devices becoming more central to an individual consumers experience of the world but there is still a huge untapped population of global users anchored to older feature phones (or who have no phones at all).

There is also an interesting goat in the snake of the Ofcom research.

Some description

Asked what device they would most miss, the younger generation skews very heavily to mobility, while TV gets stronger the older the cohort. If you think the PC guys are doing it tough, the chart above is very, very bad news for the television media industry.

 

Please login with linkedin to comment

ABC Advertising Standards Bureau Cannes Lions gumtree australia

Latest News

Xandr Shares Comprehensive Approach To Identity
  • Marketing

Xandr Shares Comprehensive Approach To Identity

Xandr today shared insight into its multi-faceted approach to identity solutions, to facilitate high-value transactions for buyers and sellers following the deprecation of third-party cookies and device IDs.

When It Comes Brand Building, Less Isn’t Always More
  • Opinion

When It Comes Brand Building, Less Isn’t Always More

In this guest post, Hulsbosch’s creative director Marcel Wijnen, casts his design eye over what truly makes a brand and says it’s all about being true and essential… To do simple – and to be original – is a truly tough task. Not impossible, but not easy. Naturally, we can get lost in ‘striving for simplicity’ […]

Opinion

by B&T Magazine

B&T Magazine
South Australian Supermarket Chain Foodland Launches ‘Mighty’ New Campaign, Via KWP!
  • Advertising

South Australian Supermarket Chain Foodland Launches ‘Mighty’ New Campaign, Via KWP!

South Australia’s largest independent supermarket chain, Foodland – with its unforgettable jingle “Foodland, the mighty South Aussies, yeah” – will launch a new campaign on 7th March. The campaign coincides with the chain’s $251m expansion program to open twenty-five new stores, revamp fourty-seven and create 2,500 new jobs over the next five years. Agency KWP! […]

Introducing The Zavy Social Scoreboard
  • Partner Content

Introducing The Zavy Social Scoreboard

Get yourself acquainted with the Zavy Social Scoreboard here. Why not mix a martini for added mood and intimacy.

Partner Content

by B&T Magazine

B&T Magazine