Ancestry Appoints Red Havas To Build Deeper Connections With Australian Consumers

Ancestry Appoints Red Havas To Build Deeper Connections With Australian Consumers

Red Havas has been charged with supporting Ancestry in its mission by developing and delivering an ongoing public relations and influencer campaign.

With a remit that relies on having strong local market insights across different communities, Red Havas built a specialist team from its Sydney and Melbourne offices, bringing a diversity of thinking to the account.

The planned activity will highlight Ancestry’s market-leading online family history platform and consumer DNA test, AncestryDNA.

Grant Richmond-Coggan, business director, Red Havas, said: “It’s an exciting win for the agency as family history has strong cultural relevance in Australia, providing a rich territory for creativity.

“In addition, Ancestry perfectly aligns with our approach to engender a meaningful connection between brands and consumers. We can’t wait to help more Australians unearth their own stories.”

Nigel Seeto, Australia & New Zealand country manager for Ancestry said: “We were impressed with Red Havas’ proactivity, strategic approach and creative smarts in bringing the Ancestry story to life and inspiring Australians to delve deeper into uncovering their family stories.

“It’s an exciting time for Ancestry; our continued product innovation and the recent growth of the AncestryDNA global network to 15 million people is making it accessible for more people to connect to the lives of their ancestors than ever before. We’re looking forward to working with Red Havas to lead the conversation about the value of family history to Australians and propel us into the next phase of growth across the Australian market.”

Red Havas will work closely with Ancestry’s teams in Australia and the UK.




Please login with linkedin to comment

ancestry.com Havas

Latest News

Thinkerbell Takes Us Back To Summer In Latest Work For XXXX
  • Campaigns

Thinkerbell Takes Us Back To Summer In Latest Work For XXXX

Lion and Thinkerbell have launched new work for XXXX Summer Bright, reminding everyone that it’s a beer to drink all year round. The idea is now live across social, digital and OOH. It centres on the insight that around here, unlike most places in the world, we only have one season really, summer. So it’s […]

Cannes Lions Unveils 2024 Programme Featuring Queen Latifah, Jay Shetty & P&G’s Mark Pritchard
  • Advertising

Cannes Lions Unveils 2024 Programme Featuring Queen Latifah, Jay Shetty & P&G’s Mark Pritchard

The programme has been revealed for this year’s Cannes Lions Festival of Creativity featuring more than 150 hours of content and some 500 speakers. About this year’s line-up, Natasha Woodwal, director of content, LIONS, said: “Our open call for content gives us unparalleled insight into what matters most to the industry right now, and we’ve […]

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]