Anathea Ruys Named CEO Of UM Australia

The incoming CEO of UM Australia is Anathea Ruys. She has a 25-year international career in media business leadership and is currently executive vice president and managing director of Carat West Coast and Mid-West USA, as well as the lead of Dentsu’s West Coast office.
“Leading UM Australia to its next chapter requires an executive with rare credentials,” said Mark Coad, CEO of Mediabrands Australia. “Anathea was a stand-out media leader before leaving Australia to pursue her international career. Since then she has become a world-class talent in building collaborative, performance work cultures as well as business and team partnerships. She is the ideal CEO for UM’s future and will be a major contributor to the progress of the Mediabrands Australia group.”
Ruys has been in her Carat and Dentsu roles for the past four years. During that time she led business development resulting in US$300 million in new revenue in her first two years, was responsible for driving alignment and collaboration across multiple specialist teams and fostered a culture focused on integration and partnership that delivered strong client business results.
Prior to her Carat and Dentsu leadership, Ruys was based in Singapore as head of Fuse APAC, an Omnicom Media Group strategy, content and activation division, where she was also a member of the OMG APAC executive committee. She expanded Fuse’s network coverage to an additional four countries, established strong media partnerships across the region and drove revenue and profitability.
Eileen Kiernan, global CEO of UM said, “Anathea is a leader with incredible client focus, a reputation for collaboration and a proven track record of leading a winning culture. It’s the perfect recipe for UM and we couldn’t be more excited to welcome her to our family.”
Ruys was managing director of Mindshare Melbourne from 2012 to 2014, previously managing director of Clemenger Harvie Edge and before that managing director of Spark PR Group.
She commented, “I have long been a great fan of UM Australia. The agency has continually been a benchmark for industry performance, innovation and leadership. I am excited by the opportunity to join this talented team and to partner with the very impressive roster of clients to help drive their business growth.”
Ruys starts work at UM Australia in April and replaces outgoing CEO Fiona Johnston, who has been promoted to an international role as Chief Growth Officer, Mediabrands, Global/EMEA.
Please login with linkedin to comment
Anathea RuysLatest News

REVEALED: All The Finalists For The 2021 Snapchat Young Lions Competition
There's sure to be some tears with the reveal of the Young Lions competition. Even more so if you actually entered.

Congratulations To All Our 30 Under 30 Winners!
There is more talent in this 30 Under 30 winners list than a Manpower strip show at Panthers World Of Entertainment.

Leadership, Humanity, Technology – The Sweet Spot
The SingularityU Australia Executive Program will take place this may, celebrating leadership at the intersection of the values of humanity and the value of technology. The Elon Musks, Apples and Xeros of the world are taking risks for humanity and creating new technologies that streamline and beautify business operations. They simplify life by providing basic […]

OMD Alumnus Launches Specialist Media Agency For The Franchise Sector; TFM Digital
Brisbane media professional and former OMD Australia Account Director Taylor Fielding (pictured) has officially launched TFM Digital. TFM Digital is a specialist media agency based in Newstead which primarily provides media buying services, and strategy development, to businesses chiefly, but not exclusively, within the franchise sector. Prior to the launch of TFM Digital, Fielding spent […]

“Very Creepy”: ABC Forced To Apologise Over Navy Ship Twerking Video
This twerk video has divided the B&T office this morning. By that we mean "hilarious" to "absolutely f@cking hilarious".

Urth Teams Up With Croud To Drive International Growth
The Australian camera accessory brand, Urth, famed for their focus on sustainability, has appointed Croud as their new digital marketing partner, in order to power global and local growth.

VMG Digital And TreSensa Join Forces To Provide Best-Of-Breed Playable Ads
Leading mobile creative technology companies, VMG Digital and TreSensa Technologies, join forces to fuel best-of-breed playable Facebook Ads to help clients drive app installs.

Furphy Celebrates Tellers Of Tall Tales In New ‘Unearthing Unbelievable’ Brand Experience
Eight in ten Aussies (86%)* believe telling a furphy is a unique part of Australian culture, now Furphy is on a mission to celebrate the art of storytelling and uncover the nation’s best furphies.

Know A Standout Marketing Boss? Nominate Them For B&T’s CMO Power List!
B&T's on the hunt for Australia's top marketers! Sure, not as interesting as Australia's top yodellers or log rollers.

Winners! Frocks! Tears! Your Party Pictorial To Last Night’s 30 Under 30!
Judging by the hangovers in the B&T office today you can count yourself damn lucky we even managed this photo thingy.

Publicis Groupe Beats Q1 Expectations, As Aussie Ops Record “Dynamic Organic Growth”
B&T would've added sacre bleu to this Publicis headline, however, we have no idea what it means or how to spell it.

Canva Brings Instagram Scheduling To Canva Pro
Canva owners set to become even more obscenely billionairey after doing latest thing.

Getty Images Announces $US85,000 In Grants For Photojournalists
In this day & age of tech behemoths & media barons, it's nice to see the humble old photojournalist getting a look in.

How To Harness The Skills Of A Gen Y & Z workforce To Future-Proof Your Business
Look, it's top tips to harnessing your Gen Y and Z employees sans any Spanish Inquisition torture techniques.

FutureFeed Appoints Five By Five For Global Launch
Launch marketing specialists Five by Five Global have been appointed by FutureFeed to develop their brand, international certification trademark and go to market strategy. The innovative livestock feed ingredient developed by CSIRO, Meat and Livestock Australian and James Cook University uses a specific genus of seaweed, Asparagopsis, which significantly reduces methane emissions in ruminant livestock. […]

Clems Melbourne Announces 10 New Starters
Excellent hair clearly part of the recruitment process, as Clems Melbourne announces 10 new hirsute starters.

Thursday TV Wrap: Gogglebox Continues Rise While Seven Wins The Night
B&T hosted the 30 Under 30 awards last night AND is bringing you last night's telly numbers. Live the lies here.

SKMG’s Andrew Knowles Snares B&T’s 30 Under 30 For PR
Andrew Knowles, partner and co-founder of the corporate communications consultancy Shoebridge Knowles Media Group (SKMG), has won the PR category in the 2021 B&T 30 Under 30 Awards. Knowles received the award at a ceremony in Sydney last night, claiming victory in a highly competitive field that included leading executives from some of Australia’s biggest […]

WPP AUNZ Launches NextGen Leaders Program
WPP AUNZ says its nextgen leaders program isn't solely open to the company's crawlers and sycophants.

JCDecaux Launches Programmatic Offering & Announces Partnership With Adobe, Building A New Digital And Data Ecosystem
JCDecaux announces Adobe partnership. Which, admittedly, isn't as interesting as, say, a Dannii Minogue partnership.

VGood Launches ‘Undercover Healthy’ Creative Campaign
VGood is a "nut-free, chickpea based range of snacks". Absolutely perfect for boring everyone with your dietary habits.

Nova Boy Turns Up The Feel Good In A New National Marketing Campaign
To its credit, this NOVA pretty press photo totally debunks the "face for radio" adage.

Purpose-led PR And Digital Marketing Agency Compass Studio Wins New Clients B Lab Australia & New Zealand And Verve Super
Boutique PR and digital marketing agency Compass Studio announces a host of new clients this month including B Lab Australia & New Zealand and Verve Super.

LEGOLAND And Vision Australia Team Up For LEGO Braille Bricks
Vision Australia unveils LEGO Braille Bricks. B&T doubts it'll stop you treading on the painful little buggers, however.

The Trade Desk Kicks Off Beta Testing Of Unified ID 2.0 In Australia
For those not in the know, beta testing is a technological term for "we've got no effing idea if this is gonna work".

Einsteinz Communications Marks 20th Anniversary By Joining Global Tech PR Specialist Network, The With Global Alliance
Einsteinz Communications announced today it has joined the Global tech PR agency network, the With Global Alliance.

Yubo Chooses Ogilvy Social.Lab As Their New Agency
For the record, Yubo is a social platform & not to be mistaken with drunk NRL fans more commonly referred to as 'yobbo'.

Setapp Campaign Dives Into Viral Tech Stories
Super Simple Stories answers all the questions you never knew you had about technology innovations

AFL Names Therabody As Its Official Recovery Partner
The AFL is delighted to welcome Therabody as its Official Recovery Partner of the 2021 Toyota AFL Premiership Season. Therabody’s industry-leading devices and research will be integrated into pre-match training and post-match recovery routines to help prevent injuries and help improve overall athletic performance. Therabody will also become the naming partner for the end-of-season AFL […]

Seven Ramps Up Olympics Offering 100 Days Out From Tokyo
The off-again, on-again Olympics are back on again and just as half-a-million hotdog frankfurts reach their expiry date.