Amobee has announced a new partnership with Samsung Ads in Australia.
Powered by deep analytics and industry-leading technology, the partnership will enable marketers to bridge the gap between linear and digital – from execution to measurement. Samsung Ads’ Automatic Content Recognition (ACR) data from over 1.8 million smart TVs, along with Amobee’s household data of 6.9 million, will provide advertisers with a full view and understanding of their video buys.
With unified TV-digital solutions at the top of both company’s priorities, Amobee offers unique planning and measurement tools that are actionable, scalable and future-proofed for the modern-day marketer. These solutions, joined with Samsung Ads’ ability to inform viewer preferences, provide richer insights and unparalleled reach, will allow for more optimisation opportunities to achieve the best possible results.
“We are heavily investing in solutions that will enable advertisers to better plan, activate and measure their TV buys – whether that’s on linear, CTV or BVOD,” says Dillen Alahendra, Sr. Director, Platform and Solutions at Amobee. “With one of the largest proprietary datasets powered by ACR, Samsung Ads further amplifies our commitment to provide true convergence across linear TV, connected TV and digital video.”
According to Samsung Ads, 78 per cent of Australian Smart TV owners watch linear, 18 per cent exclusively use streaming, while 75 per cent tune into both. With Australians on average spending 51 hours per month watching linear and 88 hours streaming online content, there’s an opportunity for advertisers to gain additional value from implementing a unified approach to activating and measuring across linear and digital screens.
“We are delighted to partner with Amobee. Through our Automatic Content Recognition (ACR) technology, we support Amobee with viewing insights across Samsung Smart TVs. Our platform helps advertisers with planning and reaching the right audiences, delivery of relevant engagements, and measurement across linear, streaming, and Samsung Ads,” says Alex Spurzem, General Manager at Samsung Ads Australia.
Recognised as a Leader in the Gartner Magic Quadrant for Ad Tech and the Forrester New Wave: Cross-Channel Video Advertising Platforms report, Amobee provides clients with solutions that drive results in any format, across any screen, to optimise reach across desired audiences and deliver desired business outcomes that is focused on the customer experience.
Amobee unifies TV and digital to provide advertisers with advanced data management and media planning capabilities as well as actionable, real-time market research and proprietary audience data. Amobee also empowers media companies with sophisticated audience-based planning technology that helps them efficiently meet marketers’ goals while managing the business challenges and technical complexities of the converging world.
